Why you need to invest in an eye serum

Anybody who thinks of themselves as an amateur skincare expert will know that a serum is a basic staple in your routine. When it comes to the thinner, more delicate skin around your eyes, it is important to choose your products wisely. Whether anti-ageing or dark circle combatting is your main focus, there are plenty of serums out there. Brands like Kiehl’s have been top of the game for quite a while, with a range of affordable options covering a range of concerns.

Eye serums, in short, are all about nourishing your skin. Since they are lighter than a moisturising cream, they’re much better equipped to target your fine lines, puffiness and dark circles. Serums absorb easily, allowing the ingredients to get through the layers of skin much quicker than a moisturiser.

The skin around your eyes can be up to ten times thinner than the rest of your face. It’s no wonder that wrinkles, fine lines and crow’s feet are so prone to appearing. The ingredients in eye serums are perfect for targeting these issues whilst adding things like elasticity and plumpness to your skin.

In a basic skincare routine, you should be exfoliating one to two times a week and using a face mask once a week on top of washing your face twice a day. Serum comes into play just after cleansing. They can be used morning and night, with many serums being formulated specifically to be applied before bedtime and working hard overnight to restore the skin’s health and appearance. My top tip would be to use your ring finger to apply the serum, gently tapping it from the inner corner and then outward, with extra for your lids.