Brand Launches the Season with ‘ODE TO LONDON’ Campaign & Collection.
London-based menswear brand Wax London presents its Autumn ’26 collection, ‘Bridging the Divide’, arriving in two drops across the season. The collection brings together the contrasting influences that have become central to Wax London’s wardrobe: heritage-inspired styles injected with modern design showcased across workwear, soft tailoring, textured knits, clean jersey, and familiar Wax silhouettes refreshed in new fabrics and colourways.
The collection is built around opposites – old meets new, workwear with mod, opulence against grunge, texture balancing plains. It’s all demonstrated through a rich palette of brown, plum, burgundy and charcoal interjected with flashes of red; while wool blends, tweeds, brushed yarns, stripes and jacquards give the season its depth – and Wax’s signature fabric-focused touch.
Outerwear is a particular focus, with the canvas Mason Jacket returning in new colourways and the Healey Chore jacket arriving in vintage denim. The Heath Jacket comes in plain and checked versions this season, with the Gower Gilet marking a new addition to the range, which will be seen in three winter checks. A key new addition to the brand’s fabric lineup is double-faced cloth – its construction gives a dynamic visual distinction: check on one side and plain on the other. This fabric has been used for the Hamblin and Stan coats, perfect for midweight layering which will become essential and the weather turns throughout the colder months. Also returning this season is the Navarino Mac, another great layering piece with its water-repellent fabric, while also being a reinterpretation of the brand’s first-ever design.
Denim takes another leap forward this season, with a focus on both fabrication and craft. The new Ramsdale barrel jeans are designed to pair with the previously mentioned Healey Chore. The most exciting development is Japanese selvedge denim, a first for the brand, in their Felix silhouette – Wax has partnered with the world-renowned Kaihara Denim Japanese fabric mill located in Fukuyama, Hiroshima to bring this silhouette to life.
Knitwear, as always, remains a key highlight. Comfort and texture are felt with brushed and fluffy yarn, both of which shape the Walker Cardigan, Wilde Crewneck Jumpers and Tristan cardigan – all available in a rich spectrum of seasonal colourways. The Lawrie Polo and Norris Zip introduce new knit silhouettes, alongside expanded cardigan shapes and Wax’s signature jacquards and new needle-punch motifs.
Jersey and sweats continue to grow, with new stripe rugby shirts, long-sleeve Henleys and tees and seasonal colours in core sweat styles. The Rowhill Rugby comes in bold colour-block and stripe versions, while the Rydal introduces a fresh boxy hoodie shape.
Built with the Wax customer in mind, this season’s trouser collection is their strongest to date – offering a full wardrobe of styles and silhouettes. The range has evolved to become a more diverse and elevated selection; all designed with versatility for everyday wear. Wider-leg shapes anchor the range, led by the new Piper silhouette, alongside pleated styles and classic, comfortable fits like the Kurt, Tyne and Malham. Flannels, pinstripes, tweedy flecks and wool blends add texture throughout, with the existing styles also expanded into new fabrics to keep diversity at the heart of the range.
Together, the collection brings a sharper, more considered approach to the Wax London wardrobe, balancing familiar signatures with new shapes, fabrics and colour. It’s a showcase of Wax’s commitment to building on what came before, while staying true to what their customers love about the London brand.
To mark the launch, Wax London presents ‘An Ode to London’ – the hero campaign for Autumn ’26 drop one, inspired by William Wordsworth’s ‘Composed upon Westminster Bridge,’ a love letter to the city written in 1802 that still rings true today. Voiced over the film and set against city skylines, hidden gems and the spots locals love, the campaign is our own tribute to the collection and the city we call home.