Wax London, the contemporary British menswear brand, will open its first store outside of the capital this October, launching within the historic Victoria Quarter in Leeds. The new 2,392 sq ft space will sit alongside British heritage names including Barbour and Mulberry.
The store has been designed to act as a physical showcase of Wax London’s ethos, bringing the brand’s focus on craft, character, and detail into a unique retail environment. Customers will discover carefully curated interiors that complement the brand’s collections and reflect its dedication to quality and longevity.
Some of their design highlights include the following:
Vintage oak Drapers’ tables with reclaimed storage drawers showcasing Wax’s sustainable approach
Aged brass shelving units and marble display plinths highlighting the brand’s diverse use of fabrics and textures
Custom Wax London fabric curtains in the fitting rooms offering a personal, tactile design detail
Oversized mirrors, oak-framed campaign photography, and curated wall merchandising that bring the collections to life in an immersive setting
Alongside its full menswear collection, the store will also feature accessories and footwear, giving customers the complete Wax London experience.
Roger Wightman, Managing Director at Wax London:
“We’re so excited to be opening our first store outside of London. Leeds is a key destination area for us, and we are ever so pleased with the space. Every detail of the store has been carefully considered to reflect who we are as a brand – from the materials and finishes to the atmosphere we’ve created. It’s a place where people can experience the essence of Wax London, brought to life through design, quality, and craft.”
Rachel Bradburn, Head of Leasing at Redical:
“Marking yet another northern debut, Wax London is the latest brand to choose Victoria Leeds as its first standalone store outside of the capital. This aligns perfectly with our commitment to curating a best-in-class retail offering. Wax London will not only enhance our menswear offer but also introduce a fresh dynamic to our tenant mix – bringing something distinctively different for our visitors to discover and enjoy.”
About Wax London
Founded in 2015, Wax is a London-based brand born out of a desire to make clothes with character. What sets Wax apart is their focus on sourcing unique fabrics, weaves, textures, patterns and prints from sustainable mills and partners who believe in doing things right. Their designs are inspired by the talented people they have met on their travels, alongside the brand’s British heritage, creating characterful pieces that will be worn and re-worn.