Denim takes another leap forward this season, with a focus on both fabrication and artisanal craft. The new Ramsdale barrel jean is designed to pair with the Healey chore jacket, while the most exciting development sits in the Felix silhouette: Japanese selvedge denim, a first for the brand. To bring it to life, Wax has partnered with two of Japan’s most respected denim names – Kaihara Denim, the Fukuyama, Hiroshima mill behind the fabric, and Johnbull, the Kojima, Kurashiki maker behind the garment.
Wax London makes great denim. No stretch, no elastane – just durable, versatile denim, responsibly sourced and finished with expert stitching to get the best from the fabric. But Wax understands that quality isn’t just about how long a pair of jeans lasts – it’s about the purpose they serve the customer for years to come.
Wax London Fits And Washes Offering
When it comes to denim, it starts with fit – and this season Wax offers three silhouettes:
The Russell – a timeless straight fit from waist to ankle, cut with a regular leg and built on the blueprint of the everyday jean. A style that’s remained relevant for decades, and one made to endure for many more. Offered in seven washes and two leg lengths.The Felix – a relaxed straight-fit silhouette designed for effortless comfort, falling cleanly from thigh to ankle and striking a balance between modern and traditional. Offered in ten washes and two leg lengths.
The Ramsdale – the brand’s newest style: a relaxed barrel leg that tapers gently towards the ankle for a shape that sits just on the shoe, cut from sturdy denim for structure and hold.
Offered in raw indigo.
Across the three fits, the brand offers a plethora of new and existing washes to suit every denim lover: seven for the Russell, ten for the Felix, and a raw indigo for the Ramsdale – all designed to fit into your life today, tomorrow, and every day after.
Wax London’s First Foray Into Japanese Selvedge Denim
One of the standout developments in Wax’s latest denim offering is its first foray into Japanese denim. To create the garment, Wax has partnered with two prominent names in the Japanese denim industry: Kaihara Denim in Fukuyama, Hiroshima, and Johnbull in Kojima, Kurashiki – an area of Okayama Prefecture widely regarded as the birthplace and heartland of Japanese denim. Both mills’ reputations are built on generations of expertise and an exacting focus on craft, using traditional shuttle looms. The result is the brand’s first made-in-Japan denim: a dark rinse rendition of the Felix silhouette. This partnership marks the start of a new chapter for Wax denim.
Wax also offers three further colourways of selvedge denim woven in Pakistan, home to some of the world’s most technically advanced denim mills: a dark indigo, a mid blue, and a light blue wash – all available in both the Felix and Russell silhouettes, and in two leg lengths.
Two Jackets, And One Chambray Shirt
Alongside the denim jeans offering, three top layers join the lineup: two jackets, one chambray shirt. The Healey chore jacket is Wax’s take on the classic denim workwear staple. The Rufford reimagines the perfect denim jacket silhouette. And the Manilla chambray shirt refines the classic Western design.
Wax’s latest denim offering is their most robust to date. Three silhouettes. Fifteen washes. Seven selvedge styles, one Japanese. Two denim jackets. One denim shirt. All 100% cotton.
Products will be available online at Wax London and in their Berwick Street, Covent Garden and Spitalfields Store.