Wax Launches Drop 2 ‘THE JOURNEY’. 

This latest Wax London campaign follows three best friends, two guys and a girl, as they enjoy a spontaneous day and night in London, carried away in the friendship and pleasure of spending time together.  There’s nothing like an adventure with your best friends. Caught in the forcefield of togetherness.  

Set in the vibrant and diverse cityscape of East London, this campaign intimately documents the friends at the inception of a night out, capturing the thrill and joy that comes from exploring the city with those closest to them. Wax celebrates the excitement and connection of urban adventures, reflecting the philosophy that it’s not about the destination but the journey. Stylish yet relatable, exuberant yet authentic, the spontaneous escapade makes the night memorable and demonstrates the livelihood of London. 

With Wax’s new outerwear collection at the forefront, the friends begin their journey in the signature Whiting Overshirts in soft corduroy and checks, the popular Greenland jacket makes a triumphant return. With even a shorter-length car coat in the Sasso. As the evening draws on, our group of friends layer up in the statement Santoni Coat in Camel, the hero Chester Coat in Natural and the reissued Navarino Mac.  The brand has further built on their signature Whiting block, with the new Otto Overshirt. Similar in shape, but with the introduction of side pockets in the newly popular quilted jacquard fabric. The Chester Coat, a hero silhouette for the season, is available in Natural houndstooth, Grey Herringbone and Black/Ecru Herringbone.The outerwear and the AW23 Collection, in a testament to its practicality and style, is showcased throughout as the perfect companion for a thrilling night in the city, whether spontaneous or not.