Triumph Heritage Tiger Camo SS24 Collection

Elevated moto-inspired styles 120 years in the making

Triumph Heritage is a contemporary menswear collection born from the rich history of Triumph Motorcycles. A British icon globally revered, the Triumph Motorcycles brand has transcended the world, becoming adored and adorned by riders, non-riders, stars of the screen and style icons. Triumph Heritage is the collection that funnels 120 years of knowledge and prestige into quality pieces for the everyday wardrobe.

Not to be mistaken with Triumph’s Riderwear and Casual ranges, SS24 brings an acceleration of fresh styles into the Triumph Heritage offering, alongside several items that have become favourites since the collection’s debut in 2020 – Crown Bomber, Rexford Leather Jacket, Marstone Jacket, Tiger Cub jeans and the Radial Sweat and Fork Seal logo tees with iconic designs as worn by Steve McQueen.

This season, the Triumph Heritage design team has once more delved into the archives to take inspiration from defining moments, visuals and stories that elevated the brand to the forefront of the industry to stand the test of time. From Desert Sled racing tops to iconic advertising graphics like the much-loved leaping tiger motif, which first emerged in a 1950s T110 Johnson Motors advertising, claiming that riding the bike was like riding a leaping tiger due to its high speeds.

Vintage and retro silhouettes unite with contemporary accents and techniques to deliver the best of both
worlds. As you’d expect from a brand deeply rooted in elite manufacturing, detailing is never an afterthought and stylistic decisions have been scrutinised to find the perfect balance between style and functionality.

Premium cotton, brass snap closures, authentic Talon zips used in original Motorcycle jackets in the 50s & 60s, PrimaLoft insulation, intricate embroidery and soft air-mesh lining all contribute to achieving this blend.

The collection comprises jackets, t-shirts, crew sweats, hoodies, trousers and accessories with prices ranging from £30-£550. AW23’s oatmeal lead colour is replaced with fresh seasonal cobalt blue and teal hues.

Highlights – The Tiger Camo Capsule:
Sykes Fleece Gilet
Constructed in a bold tiger camo print with a soft air-mesh lining for comfort and breathability. Finished off with a Triumph Heritage embroidered badge on front. – £110 

Baloo Jacket: A stylish, lightweight utility jacket emblazoned with tiger stripe camo. It features two bellowed chest pockets and is finished off with a Triumph Heritage embroidered badge on the front – £130

Duffle Bag: For everyday and weekend travel, the Tiger Camo Duffle Bag features a single main compartment, leather reinforced corners, webbed carry handles and detachable shoulder straps.

Campaign Imagery harks to a past era, evoking the spirit of the adrenaline-fueled Desert Sled scene in the 1950s/60s, which saw riders congregate to race across the Mojave Desert. For this shoot, which took place in the Isle of Sheppey, rare and highly collectable bikes were loaned from Ace Classics, London.

The Triumph Heritage SS24 collection launches February 2nd and is available here.