Sweden has definitely been brewing some new and authentic menswear designers. More recently, Malte Flagsted, who graduated from Central Saint Martins with an MA in Menswear design has launched his new label Tonsure.
His collection shown in his hometown Copenhagen, debuted his effortless aesthetic. Flagsted defies the sharp tailoring by using soft fabrics, giving his Autumn/Winter 14 collection a more relaxed feel to it. The mixture of fabrics, layering and knitwear gave it a quite slouchy feel to his collection. Although his designs seem quite basic the intentional unfinished seams and the mixture of denims all conform to the Scandinavian aesthetic. It states on his website how Tonsure ‘creates a duality that emphasizes the inherent contradictions of modern masculinity.’ Evidently, the statement been made here is how the pieces are giving an individualistic appeal to the modern day man.
It is apparent that Sweden and Denmark is becoming more of a central hub for menswear. Their fresh take is definitely different from the typical heritage and country wear style that the British love and have made their cult trademark. Wood Wood and Nicholas Kunz are many of some Swedish brands who reformed sportswear which is also something that the Nordics are famous for, with the infusion of a futuristic look.