Sandeep PurewalWatch legend Timex has teamed up with stylish East London boutique Goodhood to produce a limited edition, trend-setting monochrome watch. The watch embodies key features from both brands, and is essential in accessorising this season’s key monochrome trends.
The military-inspired black Timex Weekender has been seamlessly updated, complete with the iconic Goodhood logo on the face of the watch. The black nylon slip through strap adds an additional element, ensuring that the watch is both comfortable and aesthetically pleasing. As Goodhood themselves have said, “it will effortlessly complement the black and white optical styles seen gracing the autumn/winter catwalks.”
Founded as Timex in 1950 and with company roots tracing as far back as 1854, Timex is one of the world’s leading watch manufacturers. The brand, which has over 5,000 employees worldwide, produces watches that are equal in both design and function. It’s fair to say that if you think of ‘watch’, the name Timex will instantly come to mind.
Goodhood may be a much newer company, however is impressive in its own right. The Goodhood store opened its doors to the public in Shoreditch in 2007, with an aim to house some of the finest clothing collections and most innovative objects from around the world.
Since then, it has worked its way up to become a brand synonymous with high quality and stylish design. According to Steve Salter from Style Salvage, “This backstreet boutique has quietly gone about its business and evolved into one of the finest independent stores in the capital.”
The Timex Weekender for Goodhood includes 24 hour time format and an INDIGLO night-light.
Priced at £49.99, it is available now exclusively from the Goodhood store and online at goodhoodstore.com. This watch will make a perfect Christmas gift – if it ever makes it to the stocking, that is.