Emily JubbTimberland and National Park City Foundation celebrates an evening of announcements to kick off the Nature Needs Heroes campaign led by Loyle Carner.
Announcements include a documentary series with MTV UK, a National Park City Rangers programme and urban greening two spaces in London.
They say news comes in three’s and last night was certainly an evening for news as Timberland announces three exciting projects to align with their largest ever global campaign Nature Needs Heroes, fronted by musician Loyle Carner.
On behalf of Timberland and National Park City, south-London born Loyle Carner hosted an exclusive evening in Thornton Heath of performances from local artists and musicians and took to the stage himself as the headline act.
During the day, Thornton Heath Square was taken over by Timberland and London National Park City for the community, giving locals a taster of the urban greening development, hosting workshops with Urban Growth, live music from local artists and local food and trade stalls. To bring the Nature Needs Heroes campaign to life, the Thornton Heath Square will be transformed into a green, healthy and wild hub for the community and the partnership will also see The BRIT School, Loyle’s old stomping ground, benefit from a new meditation garden.
MTV UK and Timberland have also partnered on a documentary presented by Loyle. The documentary is made up of 2 x 30-minute documentary episodes and is set to air on MTV UK later this year with the potential for a follow up episode planned next spring.
National Park City Foundation and Timberland have also announced the start of a three-month search for 50 volunteer London National Park City Rangers to kick-start new urban greening projects across the capital.
Loyle joins the ambassadorship at the forefront of the Nature Needs Heroes campaign, announced earlier this month in line with Timberland’s commitment to plant 50 million trees over the next five years. Together, they aim to promote positive change for local communities and the environment.
Loyle’s personal connection to the area creates a desire to give back to his community. “As someone who grew up deep in south London, I know how little love particular spots have been given. At the same time, I know how much potential these areas have. I feel pretty lucky to be part of a movement trying to bring the community together through ‘urban greening’. I’d been thinking about a project like this for a while, so was over the moon when Timberland reached out. It was clear they shared a lot of my values and didn’t want to take from the community but solely give back to it. A lot of the reading I’ve done recently shows there’s a strong connection between greenery, creativity and mental wellbeing” says Loyle.
Giorgio D’Aprile, Senior Director Marketing Timberland EMEA comments on the partnership “Loyle is a sincere and conscious artist with a humble yet active attitude for a better social and sustainable environment. We are excited to kick off the UK campaign at Thornton Heath and greening urban areas in London with National Park City Foundation and Loyle to help make London greener, wilder and healthier.”