THE VARSITY JACKET FOR HOMETOWN HEROES

Once known as the “letterman” jacket, the varsity style has roots dating back to the 1930s, symbolising American jock culture with its patches-emblazoned designs. Originally worn as a uniform representing schools or institutions, the varsity jacket evolved from cashmere sweaters marked with bold chenille letters, famously worn by the Harvard University baseball team in 1865.

Fast forward to today, and the varsity jacket has become a coveted fashion piece embraced by style icons like the Beckham boys, Tyler, The Creator, and Drake. From oversized iterations by Y/Project to sleek designs by Isabel Marant, this preppy staple has undergone various interpretations, even gracing the runways of high-end fashion houses like Louis Vuitton, thanks to the late Virgil Abloh. No longer confined to the realms of high school athletes, the varsity jacket is now accessible to all who desire its timeless appeal. 

Once synonymous with giggling teens and aspiring surfers, the varsity jacket has undergone a stylish transformation, emerging as a cornerstone of contemporary menswear that offers affordability without compromising sophistication. For the younger male generation, sporting a varsity jacket exudes an aura of success and coolness, reminiscent of the high school glory days. However, navigating the transition from high school to adulthood without looking like you peaked at 17 can be tricky, so whether you’re reminiscing about your high school days or simply seeking a timeless wardrobe staple, the varsity jacket offers endless versatility and style. 

Some are crafted from luxurious vegan suede, and these varsity jackets take a refined approach to the classic silhouette in a soft beige hue and minimalist design. Combining modernity with timeless elegance, other iterations of the varsity jacket feature bold black and white colour schemes, adding a gothic allure to the preppy aesthetic. Drawing inspiration from vintage baseball uniforms, sure varsity jackets boast striking white appliqué logos and contrasting subtle stripe patterns reminiscent of the iconic pinstripes worn by athletes on the field; enhanced with baseball-inspired embroidered patches, these jackets pay homage to the rich heritage of both sports and fashion.  

These jackets can be effortlessly styled with tailored suit trousers for a quirky-cool look, crafted with sophisticated colours and luxurious materials; designers have revamped the iconic jacket, ditching the oversized, one-size-fits-all cut. Going out at night, a polo neck sweater or a tee, chinos or dark indigo jeans, cargo pants might seem a bit like a dad move, but you’ll be able to nail it, just ensure the pockets lie flat against your legs, team them with a black tee, then finish it off with some coveted white footwear. The result is a garment that exudes timeless all-American cool, ensuring you maintain a polished look without evoking memories of your teenage years. The varsity jacket has long been a symbol of youthful achievement and aspiration, evoking a sense of triumph and success, especially during those formative adolescent years; however, navigating the transition to adulthood while still sporting this iconic piece can pose a challenge.

Yet, fear not, as designers have stepped in to offer a solution by crafting varsity jackets in refined colours and premium materials, they have transformed the once adolescent staple into a sophisticated garment for the modern man. Gone are the days of oversized, generic cuts replaced by tailored silhouettes that exude timeless American charm, ensuring you embody the essence of cool without clinging to past glories. Fortunately, designers have reimagined the classic varsity jacket with sophisticated colours, luxe materials, and tailored cuts, catering to the modern man with a bright future. Gone are the oversized, one-size-fits-all silhouettes of yesteryears, replaced by sleek, refined designs that exude an all-American relaxed vibe.

So, whether you’re heading to the city, a weekend party, or simply strolling down the street, embrace the timeless appeal of the varsity jacket and add a touch of classic coolness to your wardrobe.