The Couture Club introduces Après Club, a collection inspired by the elegance of alpine retreats and the evolving culture surrounding après ski.
As winter travel rises and the transition of function and style now merges, the Après Club collection explores this in a refined manner, shifting away from your everyday technical skiwear and focusing on how people move through winter from slope days to après hours through social moments, and everyday life beyond the mountains.
Après Club indulges a sense of function, comfort and luxury with elevated modern day looks, this can be seen through the layered silhouettes, intricate designs and detailed finishes that allow each piece to transition effortlessly between environments, ensuring dressing for winter feels intentional rather than restrictive.
The collection places strong focus on texture and detail, in which you can find relaxed shapes sitting alongside signature Carlisle prints, while the luxurious fabrics and subtle finishes used bring a sense of ease and refinement. Across menswear and womenswear, the designs offer a modern interpretation of alpine dressing that feels practical yet wearable to one’s individual taste.
The campaign imagery was intentionally shot in-studio, each look is styled to feel effortless while subtly referencing alpine lifestyle, making it a strong visual language that mirrors the contemporary aspect of the collection itself.
Key pieces across Après Club include menswear rugby shirts, après ski knitwear and ski trousers, alongside womenswear faux-fur bomber jackets and sculpted outerwear. Each piece has been designed to be multifunctional, forming a versatile winter wardrobe rooted in modern alpine culture.
The Après Club collection launches 28 January at 7pm GMT via www.thecoutureclub.com/