Dad always taught us to lend a helping hand to those in need. The Art of Shaving is applying his teachings this Father’s Day with their support of Broadway Cares/Equity Fights AIDS. Starting June 1st, as part of the brand’s ongoing support of Broadway Cares/Equity Fights AIDS, The Art of Shaving will donate 25 percent of all GilletteLabs Heated Razor sales, up to $25,000. This is in addition to the $75,000 The Art of Shaving donated to Broadway Cares/Equity Fights AIDS this month, bringing the total support to $100,000.
Each purchase of the GilletteLabs Heated Razor from TheArtofShaving.com will go towards life-saving medications, health care, nutritious meals, counseling and emergency financial assistance for those living with AIDS. This Father’s Day, give Dad a gift that not only betters his life, but also the lives of others.
In addition to this initiative for Broadway Cares, The Art of Shaving will also expand their support of those affected by COVID to the LGBTQ+ community for Pride month. Teaming up with iHeartMedia for Can’t Cancel Pride – a virtual relief benefit for the LGBTQ+ community featuring performances and appearances from the most influential voices in the community as well as the biggest names in culture and entertainment – The Art of Shaving is making a difference this June.
I have additional information and photos related to this campaign. Falguni Desai, The Art of Shaving’s CEO, and Tom Viola, Executive Director, Broadway Cares/Equity Fights AIDS are both available for interviews to discuss how this campaign will support this important cause.
Please help us support these efforts by featuring The Art of Shaving and GilletteLabs in any Gifts That Give Back, PRIDE and Father’s Day guides you are working on.
The Heated Razor by GilletteLabs activates and delivers instant warmth at the push of a button, providing the luxurious comfort of a hot towel shave, right at home. Featuring adjustable temperature levels to achieve optimal comfort and combined with FlexDisc™ technology that contours to his facial features, the Heated Razor maintains skin contact in order to give a smooth and comfortable shave.