Run. Cycle. Wear. If you love fitness or simply enjoy wearing sportswear, then look no further than Superdry’s SS17 Sport Collection. The brand has revealed a new vibe by recently showcasing its new sportswear collection at London Collection’s Men. The SS17 Sport Collection is an evolution of Superdry’s aspirational design story, which gives us a number of essential items for everyday fitness from running and cycling to Athleisure, Yoga and everything you’ll ever need to hit the gym.
Superdry, Super Style
For those of you who are up to date on their Superdry trivia, then you may know that the brand is part of the SuperGroup PLC, which began with the founding of Cult Clothing in 1985 by Julian Dunkerton. However, what is new, is that the SuperGroup entered into a 10 year minimum joint venture, in July 2015, with Trendy International Group, an highly-experienced Chinese Retail Operator. What’s more, Superdry now currently sells to an impressive 189 countries, and it looks as though the brand is only ever going to increase in popularity around the retailing world.
Always looking to reinvent the brand and its sportswear, the upcoming SS17 collection assures a fresh, stylish look with professional performance functional clothing. This includes: hero prints for women in monographic and fluro-pink/blue firework bursts on leggings, sports bras, kit bags and colourful trainers. For those who prefer more netural tones, the collection is teamed with super-soft cool grey and jet-black hoodies, baggy t-shirts and core vests with reflective stitch detail and branded zip pockets.
It’s not just girls who want to have fun, however, as the collection hosts exciting new features in the menswear collection. For us gents, bursts of cobalt blue and lime green appear alongside Superdry’s signature orange on solid black looks, with hues of charcoal, white, and navy complimenting signature branded detail and gloss-print graphics. These colours feature among running shorts, and tops ranging from lightweight bombers and moisture-wicking vests to zip-tech gym hoodies. As ever, with the brand’s attention to style and functionality, quality is central to each and every piece.
The SS17 Sport Collection is a versatile showcase of signature colours and an array of innovating functional clothing matched with stylistic flair. Alongside the sports collection launch, Superdry has an ever-evolving expansion to become a global lifestyle brand and is also set for new store openings in across the globe, with many to appear in China. So whether you fancy yourself as the next Mo Farah, or are partial to a ‘downward dog’ after a long day at the office, then it’s time to style some new sportswear. So keep an eye out on social media for the collection’s launch date; and remember, when SS17’s out, gun’s out!