SPEEDO UNVEILS VIBRANT NEW SWIM COLLECTION WITH ILLUSTRATOR & DESIGNER JASMIN SEHRA

2nd October 2023, UK – Globally renowned swim brand Speedo has launched a limited edition capsule collection with illustrator and designer Jasmin Sehra. Available from October, the collection will feature four swimsuits, a swim cap and a selection of stickers, all illustrated in Sehra’s trademark style. 

Driven by themes of identity, empowerment, self-love and positivity throughout her work, Sehra has channelled these vibes effortlessly into the collection, bringing together Speedo’s training kit expertise and the bold, bright and unique illustrations synonymous with Sehra’s art. Drawing inspiration from 80s and 90s graphics, each suit features era defining typography and standout motifs with palm trees featured throughout, symbolising victory and beauty. 

The capsule consists of two of Speedo’s bestselling swimsuit designs for competitive swim, the Vback and the Tie Back, both styles that prioritise simple, comfortable design with a high leg cut that allows the wearer to focus on their movement through the water. The fully lined suits are 100% chlorine resistant and are 50% recycled – one of the yarns is made from 100% post-consumer waste, such as recycled plastic bottles.

The first style is set on classic black with a repeated typeface in colour pop purple and finished with the Speedo logo emblazoned across the front in typical 80’s fashion. The second suit captures the heritage of the brand in the artist’s abstract and energetic style. Illustrations of the sunset and waves alongside bold lettering are combined in a collision of graphics in neon yellows, blues and pinks. Each Tie Back features adjustable straps in contrasting purple and blue.

Sehra’s third design for the capsule pays homage to the tropics with highlighter yellow palm trees and sunsets adorning the suit, alongside the artist’s interpretation of the Speedo logo in classic heritage typography. The final style demands attention with a palm tree motif set on a background of colour blocks in blue, yellow and pink reminiscent of a beach sunset. The Speedo logo is positioned vertically in a cursive style. Both feature adjustable tie back straps, providing a fun colour contrast whilst ensuring a secure and comfortable fit.

The collection also includes a hot pink swim cap showcasing a selection of phrases, words and illustrations from the artist, encapsulating the positivity and freedom that swimming brings. ‘Swim with your Heart’, ‘Swim Speedo’ and ‘Make Waves’ are all included on the cap and in a fun and playful selection of stickers.

Kirsty Saddler, Global VP of Brand Marketing at Speedo commented on the collaboration, “At Speedo we are committed to encouraging young competitive swimmers to embrace their identity and individual style. This collection with Jasmin does just that. Her bold patterns, bright colours and stand out illustrations are uplifting and empowering, without compromising on the technical quality of the suits. I hope this collaboration encourages the swimmers to feel their best, every time they hit the pool.”

Jasmin Sehra, freelance illustrator and designer said of her work for the capsule, “It’s been an absolute dream to collaborate with Speedo on this collection. I wanted to create something that promoted empowerment and positivity to female swimmers and capture those feelings of achievement and accomplishment that swimming brings. The aim of my designs was to encapsulate fun and playfulness through bold patterns and illustrations and encourage a sense of identity and style to those who wear them. I hope this collaboration encourages female swimmers to embrace their unique flair, every time they’re in the water.”

The limited-edition Speedo x Jasmin Sehra collection is available from 2nd October 2023 at www.speedo.com in sizes 26-38 with prices ranging from £16 for the cap and £55 for the suits.