The 90s are back, but not in the way you might expect. This winter, Champion x Percival team up for a playful yet impeccably crafted holiday capsule that channels peak New England ski-lodge energy: the era when skiing was optional, but the après-ski outfit was essential. With a healthy dose of tongue-in-cheek British humour and classic American athletic heritage, this collaboration is tailor-made for the man whose idea of skiing involves more time at the bar than on the black runs.
The campaign embraces a familiar cultural truth: some of us show up to the mountain for the ambience, the fireplace, and the fleece—not for the adrenaline. Styled for the “I’m here for the lodge, not the slope” generation, the Champion x Percival holiday capsule captures the golden age of resort wear and revives it with modern refinement. Think après swagger, retro sensibility, and contemporary tailoring rolled into one cohesive, and extremely wearable, winter edit.
Explore the full capsule here via the official Champion x Percival collection.
Where American Sportswear Meets British Wit
Champion’s unmistakable athletic roots form the backbone of the capsule, but Percival’s sharp, London-born approach to menswear gives the collaboration its distinguishing sophistication. The result is a wardrobe that feels relaxed yet intentional, nostalgic yet distinctly current.
This winter drop leans into soft fleece textures, polished shirting, and bold graphic elements that flirt with the legacy of vintage ski culture. From co-branded knitwear to carefully considered layering essentials, every piece balances comfort with British irreverence. It’s resort style reimagined: smarter, cleaner, and ready for everything from cabin weekends to city winter wardrobes.
The Key Pieces: Retro Energy Meets Modern Menswear
Below are the standout items shaping the identity of the capsule, each one designed to transition seamlessly between slopeside lounging and everyday winter styling.
1. White Glove Knitted Cardigan – Champion x Percival (Red)
A true statement knit, the White Glove Knitted Cardigan channels unapologetic après-ski nostalgia. With bold graphic motifs and a retro-inspired palette, it feels right at home fireside with a hot toddy. Heavyweight yet refined, it’s an outfit-defining piece built for winter layering.
2. Jacquard Knitted Rugby Polo – Navy
The Jacquard Knitted Rugby Polo Shirt blends Champion’s athletic roots with Percival’s clean, contemporary eye. The jacquard texture adds subtle depth without overwhelming the design, making this a versatile option for both off-duty styling and office-friendly winter looks.
3. Chenille Patch Jersey Sweatshirt – Navy
An instant go-to staple, the Chenille Patch Jersey Sweatshirt nods to vintage varsity culture with its soft chenille logo patch. Understated, premium, and endlessly wearable, it’s the ideal mid-layer for building winter outfits.
4. Jacquard Bear Crew Neck – Navy
The capsule’s most playful knit, the Jacquard Bear Crew Neck embraces the fun of 90s ski-lodge styling. Featuring an illustrated bear motif woven directly into the knit, it strikes the perfect balance between cosy sophistication and standout character.
5. Relaxed Oxford Shirt – Ecru
Completing the lineup is the Relaxed Oxford Shirt, a crisp, clean essential that elevates the collection’s easy-going winter sensibility. With subtle branding and a relaxed fit, it layers effortlessly under knits, cardigans, and fleeces while grounding the look in refined simplicity.
A Fresh Take on Winter Wardrobe Playfulness
What makes the Champion x Percival holiday capsule stand out is its ability to mix humour with craftsmanship. It doesn’t take itself too seriously, yet every garment is thoughtfully made with premium fabrics, considered details, and a strong design identity. For men looking to refresh their winter wardrobe with pieces that feel both nostalgic and elevated, this collaboration delivers exactly that.
Ski culture’s best moments have always lived off the slopes—and with this capsule, that spirit is back in full force. Perfect for gifting, layering, or simply embracing your inner lodge-lover, the collection is available now across both Percival and Champion platforms.