Shore Projects Launches First Collection

Inspired by the beauty and idyllic nature of the British seaside, new British watch brand, Shore Projects, are combining the means of the sea with a classic explorer look. The collection is a means of bringing together a timeless Britishness to the everyday accessory, making them versatile for, as they put it: “exploring pebbled stretches of beach or taking on the demands of the big city.”

straps 1

Their four designs within the collection – Poole, Whitstable, Portland and St Ives – all contain a stainless steel case with a scratch resistant sapphire crystal glass. The collection itself is housed by Swiss parts and has a precise manufacturing process that helps create watches that are equipped for the tempestuous weathers we British folk have to look forward to.

straps 2

The straps, made of Italian leather, are interchangeable which tap into that means of being specific to any occasion and, therefore, incredibly versatile. To make it even more open, they are waterproofed to 100m, designed specifically for swimming in the sea.

The collection is a mirror of vintage styles and modern designs, bringing together a mixture of colours that portray that. With whites and charcoals, the watches come together with a silver and gold finish adding into the adaptable straps and means of wearing.


So whether you’re venturing out to the beach this summer or are labouring around the office, you can do so in style. The Shore Projects first collection has launched and is available for just £85 at their website Check it out, you don’t want to be facing the summer without one of these!