London, United Kingdom, April 2025
Seiko is excited to announce the return of Power Design Project to Japan House London this May, an initiative for the brand’s in-house experts to creatively explore watches outside of conventional design frameworks.

Following its success in 2024, the ‘Incredibly Specialised Watches Exhibition 2’ marks the second international instalment of the series with bold, visionary concepts, each created for a specific function.
Throughout its 144-year history, Seiko has introduced a wide range of iconic watches tailored for various purposes; from divers to railroad timekeepers. With this exhibition, in-house watchmakers have taken the very essence of a watch, entirely repurposing it.
The second edition presents six imaginative designs, each telling a story. From a watch designed and crafted for Ninjas to a timepiece made specifically for boiling eggs, these playful inventions reflect Seiko’s continuing commitment to innovation and the art of horology.

The ‘Incredibly Specialised Watches Exhibition 2’ will be on display from May 15th to June 16th in the Shop at Japan House London (101-111 Kensington High St, London W8 5SA, United Kingdom) with free admission for all.
About the Exhibition:
Seiko’s continued partnership with Japan House London highlights its commitment to promoting Japanese technology, innovation, and design on a global scale. As a corporate member since 2018, Seiko has collaborated with Japan House London on numerous initiatives, including a section of the Tokyo 1964 exhibition, which celebrated Seiko’s pioneering role as the first watchmaker outside of Switzerland to be the official timekeeper for the Olympic Games.

About Seiko:
Seiko is renowned for watchmaking innovation and international sports timekeeping, creating a stream of world firsts through their in-house manufacturing since 1881. Seiko high-precision timing equipment is endorsed by international sports federations at many world-leading sports events as IAAF World Athletics Timekeepers since 1987.

Japan House London:
Japan House London is the cultural home of Japan in London on Kensington High Street. Presenting the very best of Japanese art, design, technology and cuisine through exhibitions, events, retail and gastronomy, Japan House London is part of a global initiative led by the Japanese Ministry of Foreign Affairs with two other Japan
Houses; one in Los Angeles and the other in São Paulo.