With a legacy rooted in classic American style and premium craftsmanship, Sebago has long been synonymous with high-quality footwear built to last. Since its founding in 1946, the brand has remained committed to artisanal construction techniques and refined design. Their latest drop, an exclusive collection of suede styles cements Sebago’s place as a go-to for modern men seeking both comfort and style with a heritage twist.

The Portland Artisan:
At the heart of the collection is the Portland Artisan, a reimagined take on Sebago’s iconic boat shoe. Handmade using luxurious Italian suede, the shoe is entirely unlined, giving it an ultra-lightweight and breathable feel, perfect for warmer months or laid-back city dressing. Available in deep Castagna (a rich chestnut hue) or sophisticated Blu Notte (midnight navy). This style is built for those who appreciate subtle luxury and meticulous attention to detail.
But the Portland isn’t the only style worth your attention this season. Also new to the lineup are the Askook Artisan and Kai Artisan, two silhouettes that elevate everyday suede footwear.
The Askook
The Askook, whose name is taken from the Algonquian word for ‘snake’, brings a versatile moccasin style to the table. With its soft suede upper, smooth leather insole, and anti-slip rubber sole. It’s made to move with you, whether you’re strolling through the city or enjoying a weekend by the coast. Lightweight, breathable, and full of character, it’s an ideal choice for summer dressing with a twist of heritage cool

For something a touch more rugged, look no further than the Kai Artisan Desert Boot in Giungla. A menswear staple reborn in Sebago’s expert hands. This boot blends suede sophistication with a durable and textured anti-slip rubber sole. It’s refined enough for smart-casual looks but sturdy enough to withstand daily wear—ideal for navigating transitional weather in style.
Across the board, what sets these new releases apart is Sebago’s unmatched commitment to craftsmanship. Each shoe is handcrafted using methods passed down through generations, maintaining a deep respect for tradition while responding to the needs of the modern man. These aren’t just shoes—they’re legacy pieces designed to last and to evolve with wear.
In a world of fast fashion and fleeting trends, Sebago offers something refreshingly grounded: expert construction, timeless silhouettes, and the type of quiet confidence that only comes from wearing quality. Whether you’re dressing for relaxed weekends or upgrading your summer essentials, this suede collection is well worth the investment.
Explore the full range at Sebago.co.uk and step into the season with footwear that tells a story.