Celebrating connection, self-expression, and community.
Reebok, the iconic sports culture brand, unveils the next chapter of ‘Born Classic. Worn for Life.’ with the launch of “Born Classic. Worn Together.”, starring KAROL G. The new seasonal campaign celebrates the communities, personal style, and shared experiences that unite generations through Reebok Classics, the brand’s beloved lifestyle sneaker silhouettes.
Building on the momentum of “Born Classic. Worn For Life,” 8x Latin GRAMMY and GRAMMY- winning global recording artist KAROL G continues her long-term Reebok partnership as the campaign star and creative muse on the latest installment. Reebok and KAROL G reunite to celebrate the role Classics play in bringing people together across cultures, cities, and generations. Rooted in authenticity, the campaign reflects KAROL G’s influence as a global cultural force and her longstanding commitment to fostering connection and community.
“What I love most about Born Classic. Worn Together. is that it’s rooted in joy, energy, and community,” said KAROL G. “We brought together people of different ages, backgrounds, and perspectives to celebrate what makes each of us unique while showing how we’re all connected. That message is incredibly important to me, and I’m proud to be part of a campaign that reflects Reebok’s commitment to individuality, self-expression, and togetherness.”
Captured through a new commercial video campaign directed by Alfred Marroquín, “Born Classic. Worn Together.” showcases how Reebok Classics transcend trends to become part of life’s shared moments. Shot in Mexico City, the campaign highlights individuals from diverse walks of life, celebrating fashion, movement, and human connection. Drawing visual inspiration from the vibrant orange hues and color palette of Karol G’s Tropicoqueta era, the campaign comes to life as the community dances together to the iconic track.
Rooted in heritage and refined for modern wear, Reebok Classics continue to transcend generations as the go-to lifestyle sneaker built to be worn every day, anywhere, by anyone. The ‘Born Classic. Worn for Life.’ creative platform will continue to evolve in the seasons ahead by spotlighting the brand’s enduring style and cultural influence from New York City, San Francisco, Berlin and beyond, showcasing how Reebok Classics evolve through the people who wear them, creating a legacy that is both deeply personal and collectively shared as a canvas for personal expression.
Reebok Classics, including the Club C 85 Vintage, Freestyle Hi, Workout Plus, and additional silhouettes crafted in premium Garment Leather and a variety of colorways, are AVAILABLE NOW at Reebok.com and select retailers worldwide.
About KAROL G
KAROL G, born Carolina Giraldo Navarro, is a global superstar, entrepreneur and one of the most influential artists of her generation, continuing to redefine Latin music and culture on a global scale. In 2026, she became the first Latina artist to headline Coachella, delivered a transformational, culture-defining performance across both weekends of the iconic festival and received the American Music Awards International Artist Award of Excellence, recognizing her extraordinary global impact on music and culture. With more than 575 RIAA Platinum certifications in the U.S. and over 120 billion career streams worldwide, KAROL G continues to push boundaries and expand the global reach of Latin music. She also launched her biggest tour to date, “Viajando Por El Mundo Tropitour,” which became a global stadium phenomenon with more than 2 million tickets sold in its first four days.
One of the most decorated artists in Latin music, KAROL G has earned a GRAMMY®Award and eight Latin GRAMMY®Awards. Her latest album, TROPICOQUETA, became her fourth consecutive No. 1 on Billboard’s Top Latin Albums chart, extending a historic run that began with the GRAMMY®Award-winning “MAÑANA SERÁ BONITO.” The groundbreaking album became the first Spanish-language album by a woman to debut at No. 1 on the Billboard 200, while its follow-up, “MAÑANA SERÁ BONITO (BICHOTA SEASON),” made KAROL G the first artist to place two Spanish-language albums in the Billboard 200 Top 10 in the same year.
Beyond music, KAROL G’s influence spans entertainment, fashion, business and philanthropy. She
became the first artist to headline the NFL’s inaugural halftime show in Brazil, performed
alongside Andrea Bocelli during the Vatican’s first-ever public concert, debuted on the runway at
the Victoria’s Secret Fashion Show and became the first Latina artist to headline Paris’ legendary
Crazy Horse as a “Crazy Girl” across eight exclusive performances. Her Netflix documentary,
KAROL G: Mañana Fue Muy Bonito, reached No. 1 in 19 countries, including the United States,
Colombia, Mexico and Spain. She has collaborated with global brands including Diesel, launched
200 Copas by Casa Dragones and continues to empower women and underserved communities
through her Con Cora Foundation.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world. For more information, visit Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.