Professional TV Dancer Neil Jones announced as the face of Shakeup Cosmetics 

TV star Neil Jones has joined male beauty brand Shakeup as their first ambassador and launches new Age Def-Eye Instant Lifting Eye Cream.

Shakeup co-founder Jake Xu says “We are delighted to welcome Neil as our very first face of the brand. He aligns perfectly with our style, vision, and brand values and of course our fans and we are thrilled to announce this new partnership”.

In his role as ambassador, Neil will be motivating men to look and feel their best as well as working closely with Shakeup on new product development and upcoming campaigns.

Neil adds “I’m really excited to be teaming up with Shakeup. Daily demands and hectic schedules can take its toll on my skin but looking after it properly is crucial, especially in my line of work. I love the Shakeup products – they give great results with minimal effort and they’re great value. A winning combination!”

Neil’s favourite product is the NEW Age Def-Eye Instant Lifting Eye Cream, £28. Combining caffeine, squalane, shea butter, and two revolutionary trademarked ingredients – Inst’Tight and Ipeptide, it instantly tightens, refreshes, and revives tired looking eyes and minimises puffy eye bags and dark circles, fine lines, wrinkles, and crow’s feet. 

Neil says, “With a new baby and busy rehearsals, it’s brilliant for helping me look like I’ve had a great night’s sleep!”

Products are made in Britain, cruelty free, vegan friendly and PETA approved and available from shakeupcosmetics.com and Amazon.

About Shakeup:

Shakeup was founded in 2020 by twin brothers Jake Xu and Jake Carnell-Xu. As Chinese British (born in Beijing and grew up in Bath, UK) they have been inspired by the massive rise in men’s beauty in Asia and the K-pop market. With more men than ever branching out with their beauty routines, they created Shakeup to provide affordable, innovative, and solution-driven, skin care and cosmetic products and are 

on a mission to normalise men wearing make-up.