Tajinder HayerOne of our favourite new brands from the last few years, Pretty Green has just announced the opening of their second new London store.
What started as a project of Oasis frontman Liam Gallagher, has developed into an impressive brand with a clear fashion message, always a highlight of the LC:M calendar, a strong celebrity following, and season after season of impressive collections, all inspired by iconic music moments from the last few decades.
The plans to launch a new store in Westfield and another in Spitalfields, sees the brand triple its London stores. The brand, which launched in 2009, currently operates in 15 different locations in the UK including London, Manchester, Brighton, Birmingham and Glasgow. It’s not only the UK that has been getting their hands on these nifty threads though – there are also five stores in Japan.
The new stores will be stocking the label’s full offering including the Green Label, a collection of casuals that provide quality every day signature pieces, as well as the Black Label collection – finely crafted garments from luxury fabrics and trims with an emphasis on tailoring.
The philosophy of the brand was clear to see in the most recent collection for AW14, which was inspired The Beatles with iconic prints like John Lennon’s strap design appearing subtly on pieces.
The Chief Executive of Pretty Green, Mr Richard Ralph says, “We are extremely excited to be opening two new Pretty Green stores in London, taking our total store portfolio to 17. We are thankful to our hard working team and loyal followers who have been an integral part of our success and growth over the last five years.
“We will continue to search for appropriate opportunities as we look to drive further expansion, both in the UK and internationally.”