Sandeep PurewalMost of us would be content with a string of chart topping hits and collaborations under our sleeve. Not Pharrell Williams. The talented musician has recently designed a clothing collection for Japanese clothing powerhouse UNIQLO.
Pharrell Williams certainly isn’t new to the fashion scene. For a start, in 2005 he was voted “Best Dressed Man in the World” by Esquire. Williams has collaborated with the likes of Louis Vuitton, Adidas, Moncler, and G-Star Raw. If that wasn’t enough, Pharrell has also co-founded the clothing brands Billionaire Boys Club and Ice Cream Footwear, and owns a boutique store in New York.
The launch of the second ‘i am OTHER’ collection marks Pharrell’s partnership with urban clothing legend Nigo, who took over as UNIQLO T-Shirt (UT) Creative Director in Spring 2014. Nigo is best known for his brand, A Bathing Ape, or Bape. The brand unites the classic soulful look with edgy street style. The new ‘i am OTHER’ collection combines Nigo’s daring style with Pharrell’s passion with standing out from the crowd – one of the T-Shirts in the range bears the apt message ‘SAME IS LAME’.
Approaching its 13th year, UNIQLO T-Shirts are defined by their bold, eye catching graphics. Imagery ranges from the worlds of art, music, comics and anime – the broad selection allows anyone to freely express their individuality. Perhaps it is this emphasis on uniqueness that makes them the perfect match for Pharrell Williams. According to the company, “Pharrell Williams is a creative force, using music, fashion and design to express his distinctive style.”
The collection, which is priced from £14.90, is available in-store and online at www.uniqlo.com. The ‘i am OTHER’ clothing range has been designed for the individual who wants to stand apart from the crowd. If you take anything away from the collection, take away Pharrel William’s core belief: “Think Other”.