Here at MFM, we are unashamed print junkies. We love brands that embrace busyness, especially the floral trend and we’re pleased to say that the folk over at Penfield have done just that for SS14. And not just in the clothes – with their equally authentic summer feel, the accessories are just as much of a well-tuned mash-up of strong colours and vibrant prints. As we continue to build our summer wardrobes, we’re pretty enticed by what Penfield’s spring/summer collection has to offer.
Until recently, Penfield has been noted mostly for its popular autumn/winter collections and in particular for its outerwear creations, naturally suited for colder, harsher-weather times of the year. With this season’s collection, however, the label looks to scope equal success as it focuses on the other half of the year. CEO and Creative Director James Bashall said, “While we will always be committed to offering the highest quality classic outerwear, a huge part of our approach is versatility, encouraging our customers to create their own looks that complement their lifestyle and work within their respective environments.” Significantly, he added that “the increased focus on spring/summer has happened very naturally”.
The vast collection focuses on printed textiles and strong basics, all of which serve as instant modern classics. In terms of products available, the selection rings true to Bashall’s ethos of items to complement the customer’s lifestyle: great utilitarian clothing as well as wallets, hats, ties, belts and even tents – did somebody say summer festival?
And, of course, everything was well considered from design until execution. “With the SS14 prints in particular, we focused on the dreams of high summer days at the beach and on the trail. From the moment we started to develop the prints for SS14 we were keen to translate these across all parts of the collection, including the accessories line.”
So if you aren’t already, Penfield will get you good and ready for summer. We can’t wait to don one of their printed pieces ahead of lounging in the sun or “dancing” (read: throwing our bodies with or without attention to rhythm) at a festival. Join us!