It was yesterday in Milan that marked the debut of Gucci’s latest short film which introduced their Men’s Tailoring Campaign. The campaign showed itself to be shadowing the international man about town on a trip across the world – an adventurous choice indeed. The film exposed Gucci’s signature suit collection within fashion capitals such as London, New York and Tokyo.
Details of the collection have also surfaced, showing us that there is a combination of contemporary style alongside a rich tradition of Italian craftsmanship. The collection will consists of seven different silhouettes, each with a meaning behind them. When it comes to the Monaco, for example, Gucci have said that it “allows for different shapes and individual preferences, while always delivering the signature Gucci look.”
The New Signoria is Gucci’s modern-fit suit with a silhouette that is easy to wear and has a shape that is both youthful and follows the body. The Marseille is Gucci’s slim-fit, tapered suit, a classic that offers contemporary proportions including a tapered jacket and single-breasted jacket. The Dylan 60s Gucci slim-fit, relaxed suit is full of sixties inspiration and becomes perhaps one of the easiest suits in the collection to wear, containing a soft shoulder and narrow trousers.
The Signoria is a Gucci classic and is at the heart of the brand. Developed by Creative Director Frida Giannini and named after Piazza della Signoria, this piece has a natural silhouette and full of the small details – two buttons, a single vent and style lends with smart fabrics. With the Monca, Brera and Heritage to complete the seven looks, Gucci has shown that the collection is nothing short of stylish.
There are technical details that underline every suit within the collection, constructions with the Made in Italy tagline and the Gucci motifs – Horsebit, GC patterns and Diamante. The newly released video shows off all of these details, with Clement Chabemaud playing the protagonist, following him in the tailoring connoisseur’s journey. Jetting around the world gives him a new suit for every stop where the Italian designer routes prepare him for all of the occasions.
If the collection is not to be missed, the video isn’t either. Gucci Men’s tailoring is full of detail and style that needs to be explored by all of us fashion enthusiasts. So check out the video and prepare, as Mr Chabemaud did, for a journey.
Shop the full Tailoring collection from Gucci.com.