Tajinder HayerLook out of the window of your office and it’s quite likely that you will see a runner or cyclist keeping fit. The UK has been gripped by a mania for keeping healthy over the last few years and cycling is one the best ways to do it and get fresh air at the same time.
The brand new collection from Le Coq Sportif will rid you of any previous cycling fashion fails. The brand has an unrivalled heritage in the sport, developed by balancing a commitment to be technically innovative which saw the introduction of an ultra light jersey to wear when on and off the bike. An investment in these pieces will see you wearing products of the same quality as Tour de France competitors.
To mark the launch of the new range, Le Coq Sportif has unveiled a short film. Featuring Charles, Robert, Brett and Jack from the East London fixed team, they all have a passion for cycling. The short film, “Day and Night” sees them wearing the modern and vintage inspired designs of the Le Coq Sportif spring/summer 2015 collection which is taken through its paces.
Starting in Covent Garden, the film moves around London, taking through the streets at night, leading to the historic Herne Hill Velodrome, the last remaining site if the 1948 Olympics.
If you are a newcomer to the world of cycling or have been a keen cyclist for many years, this range is perfect for you. You can shop the collection on the Le Coq Sportif website.