NEW BALANCE: Grey Day 2022 Campaign & Collection

Who loves grey? We do. Just as well as New Balance has adopted this great neutral colour as its signature hue. The Boston brand has just become THE  Boston trainer brand that everyone is wearing and has risen from being overlooked to the most wanted and has rocketed to the coolest shoe label on the planet. Just as well as these cool and comfortable sneakers have everything going for them to appear on your summer wish list.

New Balance has sold to the Bostonians since 1906 flexible arch supports, and they made the first running shoe that came in a range of widths, as well as the first trainer with a rippled rubber sole that was much more grippy.  Now, taking the dad-approved designs to another level, with celebrities seeding, like Jennifer Aniston, because we’re not talking about small fry, are jumping and joining the Balance trainer club and wearing  them on repeat, and clever collaborations, and in return some of the trainers have sold out instantly, giving New Balance a refreshing attitude change. You are pretty safe with anything from the New Balance range, they are sportier, but still hold their own as minimal trainers.

New Balance Grey Day campaign and collection:

Every Year New Balance have the annual and Grey Day celebration of its cultural impact of their iconic grey colourway and the obviously to the shoes that made it so. There are three new signature New Balance trainers included in this collection, the XC-72, 57/40  and the 327, and all styles of the New Balance Grey Day 2022  come in grey variation colourways, staying with their adopted theme colour. These all in turn  all meet the New Balance green leaf standard. The green leaf standard features 50% or more recycled content leather and in that it supports more responsible manufacturing.

574 Core

The 574 was the most unlikeliest of trainer icons from New Balance, unassuming and unpretentious, it was a hybrid road and trail design. Now  midsole foam uses approximately 3% bio-based content made from renewable sources to help reduce our carbon footprint. Encap midsole cushioning combines soft foam with durable polyurethane for all day support, and a rubber outsole with 5% recycled rubber. 

Grey is a colour that can be worn by anybody, it’s versatility as shoes makes them also wearable anywhere,  and worn by anyone, these affordable trainers will suit you, we promise! New Balance have cleverly juxtaposed its normcore aesthetic in the new collection.

The 574 is the crown jewel.

Shop online New Balance