Daniel RidingPopular brand Native Youth have proven there is no slowing them down with the launch of their Spring Summer 2014 collection. The Manchester born brand Native Youth are showing a collection of technical pieces that bring a chromatic colour explosion to the brand’s editorial.
New pieces include the windbreaker and fisherman jacket paired with colour block tees and acid washed indigo jersey brings a confidently relaxed feel to the collection for the new season. There are some wonderful floral printed cottons, washed denims and Breton stripes that have been blended with thoughtfully applied contrasting linings and bindings that accent and brighten up the collection ensuring the range is bang on trend for when the sun finally beats down.
Many of the key prints from this season’s collection are incorporated throughout the brands swimwear range, further supporting the tenacity and strength of the brands design approach. The brand’s strength lies in it’s ability to promote brand consistency whilst maintaining relevance within an increasingly dynamic menswear market. MFM loves a great brand even more when they know how to market themselves, and do it well.
There success can also be seen with the recent celebrations of being shortlisted for Drapers Young Fashion brand of the Year 2013 is also gaining notoriety in the most important fashion capitals of the world. Currently being stocked by the premium indies and multiples in London, New York, Paris, Tokyo… to name a few. Debuting the SS14 look book this week, part one of the Native Youth collection is available at various UK independent and online at asos.com & urbanoutfitters.co.uk.