Bringing Modern Tailoring, Craft and Fresh Voices Together.
This November, Moss, the iconic menswear brand renowned for its tailoring, proudly presents ‘A Cut Above’. An exciting, new campaign that brings together three rising players in their craft of music, menswear, and modern tailoring. The collaboration blends Moss’ tradition of accessible luxury with fresh, contemporary perspectives, each of whom is pushing boundaries in their respective fields.
Style Meets Substance
Since its founding, Moss has been dedicated to making the elegance of high society accessible to everyone through affordable, high-quality tailoring. ‘A Cut Above’ continues this legacy by spotlighting trailblazers like Joseph, Baby Panna, and Joel – each of whom has made their mark by staying true to their craft and empowering their communities. These three creatives embody the core values of Moss: an appreciation for both tradition and modernity, a commitment to personal expression, and the belief that great style is not just about clothing, but about identity and influence.
The Talent
Joseph Furness –Menswear Writer
A key voice in men’s fashion, Joseph Furness is helping redefine contemporary menswear through his work. His editorial insight balances timeless elegance with forward-thinking trends, offering a modern take on British style. As a tastemaker, Joseph is a key player in influencing the way men dress today, bringing craftsmanship, personal style and a passion for film to the forefront.
Joseph’s style prediction for 2025? – “Lots of ties and lots of cardigans. Just add a shirt and you’ve halfway to an ensemble. Need some inspo? Give 500 Days of Summer a watch.”
Baby Panna – Musician
A genre-bending artist mixing the smooth sounds of jazz with the energy of rap, Baby Panna is carving out a unique space in the UK music scene. He finds inspiration through other artists breaking the mould – whilst navigating an established industry, Panna’s grounded in his music being a true reflection of his personality and life experiences. Panna’s modern take on a genre that leans into improvisation represents his hunger to innovate.
Who’s Baby Panna listening to at the moment? – “Men I Trust, JMSN and Billie Eilish.”
Joel Ryan – Tailor
A tailor with a flair for bold silhouettes, Joel Ryan is reinventing the rules of traditional tailoring. Working with high standards of craftsmanship, Joel combines classic techniques with forward-thinking designs, making him an influential name in British menswear. As a industry insider, Joel’s work seamlessly merges style, creativity, and a deep knowledge of fashion, creating looks that define modern menswear.
What fashion rules does Joel believe in breaking? – “That you have to make something that everyone likes – there is a special power in niche.”
Crafted Conversations: Where Talent Meets Tailoring
‘A Cut Above’ features one-on-one conversations between these dynamic talents, filmed in an intimate, conversational format. They explore the intersections of their crafts, delving into topics such as breaking new ground, challenging the status quo, and expressing personal style. Joseph and Baby Panna will dive into their shared experiences as writers, exploring how storytelling shapes their work, while Baby Panna and Joel discuss the ways music and fashion overlap. From music to menswear, these conversations highlight how tradition meets modernity, with each individual pushing the boundaries of their field all while looking sharp in Moss’ latest collection.
With winter on the horizon, ‘A Cut Above’ will double as a style guide for men looking to elevate their daily wardrobes as well as red carpet events and other celebrations.
Join the Conversation
Follow the journey as Joseph Furness, Baby Panna, and Joel Ryan come together to discuss their crafts, personal style, and how they each define being ‘A Cut Above.’