UK sportswear brand Montirex has announced a long-term partnership with unbeaten UFC two-weight champion Ilia Topuria, who will exclusively wear the brand as part of his fight training and front a global campaign launching today.
8th May 2026 – Sportswear brand Montirex has today announced an exclusive sponsorship deal with unbeaten UFC Lightweight Champion, Ilia Topuria, forming a partnership grounded in graft, belief and unity.
Topuria, on the brink of an 18-0 professional record, joins the impressive and growing Montirex athlete roster as an unbeaten name in his sport, bringing together two names who share an unlikely parallel. Topuria, Georgian-born and raised in Spain, overcame displacement, conflict, and the near-impossible odds of the MMA pathway to become a two-weight champion. Montirex, founded in 2019 in Liverpool, built its position in UK sportswear from the ground up through understanding its customer’s needs and crafting a unique product proposition overlooked by other brands. Both started as underdogs, but neither stayed that way, with the partnership recognising Topuria and Montirex’s journey from nothing to the very top.
Topuria will bear the Montirex logo on his chest as part of the partnership that will see him exclusively wear the brand’s products to train in for all fights, beginning with the upcoming UFC Freedom 250 in June.
The partnership is the latest signing in Montirex’s long term commitment to all aspects of combat sports. The brand has consistently backed fighters and their communities at every level, with the announcement of Topuria the latest extension of that. By combining Topuria’s performance demands at the sport’s highest level with Montirex’s ongoing product development, the partnership will directly inform apparel built to work for elite competitors and everyday athletes alike.
The deal is the most significant athlete partnership in Montirex’s history to date, and reflects the brand’s platform Together Made, highlighting the belief that success in sport and in business is a collective act, built by the community who back you before anyone else notices, and rise with you together through collective ambition.
“I’m glad to have a brand like Montirex in my corner,” said Topuria. Their vision and commitment to reaching the very top really align with who I am as an athlete and as a person. The brand is on a journey upwards and I’m proud to represent them and everything it stands for.”
The partnership launches with a global campaign, including a film directed by Alexis Belhumeir that traces Topuria’s journey through signature playing cards, each representing a distinct era of his career, from early underdog to his fighting identity as ‘El Matador’. The film also references one of the more distinctive details of Topuria’s post-fight ritual: leaving a single rose in the octagon after each victory as a mark of respect to his opponent.
Montirex co-founder Daniel Yuen said: “For us, there wasn’t even a second thought about partnering with Ilia. Not only is he at the top of his game in the MMA world, but the graft and hard work he puts into every fight reflects our journey at Montirex, too. We hope that this partnership will make a powerful statement not only in the sport, but to the aspiring athletes embarking on their own journey”.
For more information about Montirex, please visit: www.montirex.com.