Innovative luxury brand Sheep Inc. has just unveiled its latest launch: their new Varsity Jackets, now available exclusively online. A contemporary reworking of a timeless silhouette, the jackets blend an old-school athletic cut with a tailored edge, crafted entirely from regenerative Merino wool — a hallmark of Sheep Inc.’s commitment to uncompromising sustainability and design.
Varsity Jackets, Re-Schooled
With this launch, Sheep Inc. pays homage to the original varsity jacket while stripping away the clichés. The design features two-tone panelling, a snap-button closure, and a sleek, elevated fit — all brought together with an eye for detail and respect for natural materials. The Varsity Jacket embodies the attitude of the classic, without the environmental or aesthetic compromise.
The brand describes it as “a nod to the past, redefined for the future.” By merging heritage design with pioneering sustainable practices, Sheep Inc. has created a wardrobe staple that’s both iconic and forward-thinking.
Regenerative Merino Wool – At the Core
True to its values, Sheep Inc. has constructed the jacket entirely from regenerative Merino wool, sourced from the world’s most sustainable farms. Every fibre used is meticulously selected and handled with precision — from ethically raised sheep to the final handmade stitch.
Regenerative farming practices not only protect animal welfare but actively improve soil health and reduce carbon emissions, further solidifying Sheep Inc.’s role as a leader in sustainable fashion innovation.
Style, Detail, Substance
Designed for those who demand more from their wardrobe, the jacket is tailored for a sharp silhouette, making it suitable for both casual wear and smarter styling. With its breathable yet insulating qualities, the Merino wool fabric offers year-round versatility.
Available in a curated range of three limited edition colourways, each version of the varsity jackets showcases Sheep Inc.’s thoughtful approach to contemporary colour and timeless design.
About Sheep Inc.
Sheep Inc. is redefining luxury fashion through radical transparency, regenerative materials, and cutting-edge design. Known for its use of regenerative Merino wool and carbon-negative production methods, the brand creates elevated wardrobe essentials that stand the test of time — both in style and environmentally.
You can purchase a Varsity Jacket online at Sheep Inc.