Jack WardlawMerc have just launched their new collection for Spring/Summer 2015 with the tagline “fun in the sun”. Their new range is designed with the spirit of spontaneity in mind, and channels 1950s Americana, albeit with a few touches of the 60s mixed in.
Roads trips, Cadillac’s, beach huts and scooters are all the typically 50s touches that inspire the collection, which is one of pastel colours, ginghams and houndstooth fabrics, but an air of sophistication is leant through the inclusion of casual tailoring to the mix. There are even tailored shorts with contrast touches that allow for a seamless transition from casualwear to formalwear, even when you’re at the beach.
Central to the collection are classic preppy staples, like Bermuda shorts, Letterman jackets and microprint shirts. In a colour palette of light pinks, reds and duck-eggs blues, the collection channels some of the idealistic visions of the 1950s, complete with models cast in the campaign that reflect these visions. Musicians Jethro Baker from Buster Shuffle, Mitch Ayling from The Milk and Ian Cummins from The Deets model the youthful, energetic collection of polo shirts, parkas and chinos, highlighting the range of options available.
Some of the standout pieces of the collection are the water-resistant khaki parka jacket with contrast navy blue lining details and oversized outer pockets (a big trend for this year) and the off-white Harrington-style jacket with the classic tartan lining, which gives a slight edge to the otherwise clean-cut range.
The new collection is currently available from www.merc.com, as it has been recently announced that their flagship store on Carnaby street has been closed down.