MFMLightning Bolt, the iconic surf brand renowned for its rich heritage and commitment to quality, is thrilled to announce its participation in the highly anticipated 24th edition of Surf Expo Italy. The event, set to take place at the picturesque Santa Severa Beach between July 14t-16, promises an exhilarating experience for surf enthusiasts and industry professionals alike.
With a focus on celebrating the art of surfing, Lightning Bolt is set to captivate attendees with a diverse range of activities and offerings. The brand’s participation will feature three main attractions: an exhibition of 5 Pipeliners Collector Series, an exclusive screening of the critically acclaimed film “The Yin and Yang of Gerry Lopez” and exhilarating surfboard test-drives.
The surfboard exhibition, a centerpiece of Lightning Bolt’s presence at the Surf Expo Italy, will showcase the brand’s set of five limited edition Pipeliners by Gerry Lopez, Rory Russell, Reno Abellira, Barry Kanaiaupuni and Tom Parrish: a captivating journey through surfing history. These surfboards are signed by the most iconic shapers of all time, making them true works of art that embody Lightning Bolt’s rich heritage and unwavering commitment to handcraftsmanship and quality.
Of special significance is a surfboard crafted by the legendary Gerry Lopez himself. This board stands as a tangible testament to his exceptional artistry and immense contributions to the world of surfing.
In addition to the surfboard exhibition, Lightning Bolt is delighted to present an exclusive screening of the highly acclaimed film “The Yin and Yang of Gerry Lopez” in partnership with Patagonia.
This documentary offers an intimate look into the life and achievements of legendary surfer and Lightning Bolt shaper, Gerry Lopez. The film showcases Lopez’s profound connection with nature and the spiritual aspects of surfing, making it a must-watch for both avid surfers and enthusiasts. And while watching the film, its posible to witness the very same surfboards featured in the exhibition: a unique opportunity to experience the convergence of cinematic storytelling and the tangible beauty of these surfboards, creating an unforgettable connection between the silver screen and the exhibition.
Surf Expo Italy attendees will also have the unique chance to participate in surfboard test-drives, allowing them to experience Lightning Bolt’s exceptional boards firsthand. This hands-on experience ensures that surfers can make informed decisions about their gear, while forging a deeper connection with the Lightning Bolt brand.
“We are excited to be part of the 24th edition of Surf Expo Italy,” said Sofia Dias, Brand Manager of Lightning Bolt. “This event presents a fantastic platform for us to engage with the surf community, showcase our latest surfboard collection, and celebrate the indomitable spirit of surfing. Lightning Bolt’s commitment to quality, craftsmanship, and innovation is embodied in every aspect of our participation, and we look forward to sharing this unforgettable experience with surf enthusiasts.”
Surf Expo Italy serves as a pivotal gathering for the surfing industry, bringing together influential figures, renowned brands, and passionate surfers. Lightning Bolt’s participation underscores the brand’s dedication to fostering the growth and development of the surfing community, while showcasing its enduring legacy and commitment to excellence.
About Lightning Bolt
Born in Hawaii in the summer of 1971, Lightning Bolt at its core represents a philosophy that surfing, in its truest form, is a way of life rather than just another sport. The brand celebrates how surfing is one of the purest ways people can connect to nature while at the same time using it as a canvas for self-expression.