James Maddison Launches Fashion Line in Collaboration with boohooMAN

This May, boohooMAN will be dropping their first Summer Smarts edit with professional footballer and Leicester City midfielder James Maddison. Following in the footsteps of current ambassadors Dele Alli & Leon Bailey, the 24 year old Coventry native will be the 3rd pro footballer to collaborate with the online fashion brand. 

‘‘I’ve always had an interest in style and looking fresh off the pitch! Working with boohooMAN on their latest campaign just felt like the perfect collab for me – I’ve been able to work on an edit that not only reps my style, but is affordable for the fans. Big things are to come so keep an eye out!’’ – James Maddison 

The 10 piece collection features a variety of classic, smart silhouettes and subtle, soft colourways. Hues of earthy tones are combined with relaxed fits, matching sets, and lightweight fabrics to create a simplistic range that suits all – perfect for summer. 

‘‘We’ve had our eye on James for some time now. He’s a sick player and his style is on point. Glad to have him front our latest campaign and officially join the boohooMAN family!’’ – Samir Kamani, CEO of boohooMAN 

The collection will be launching globally on boohooMAN.com on Wednesday 19th May, 8PM BST. 

About boohooMAN: Online global retailer boohooMAN.com is the leading, pure play online, shopping destination for young men. The brand continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2016, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Tyga, French Montana, Swae Lee and Quavo. The brand engages with millennials and gen z in unique capacities and continues to explore this avenue to generate engagement on both an international scale and regional level in order to stay on the pulse of their target consumer.