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Happy Socks has opened its first London flagship store. The store is located in Seven Dials at 62 Neal Street, and carries all Happy Socks collections. The one-stop shop houses socks and underwear for men and women, as well as socks for children.

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The limited edition Happy Socks X Snoop Dogg collection is also available in the store. The collection includes the Snoop Dogg Gin & Juice sock, the Snoop Dogg Painter sock, and the Snoop Dogg Stripes & Plants sock. Each pair are as colourful and bold as their names suggest.

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Established in 2008, the Swedish accessories brand is internationally renowned for its fun and stylish range of socks and underwear. According to Happy Socks, the brand has one aim: “to spread happiness by turning an everyday essential into a colourful design piece”. The new store will help them to spread happiness even further.

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The company combines quality, craftsmanship and creativity to create a selection of products that are as tasteful as they are original. Perhaps this is why the company has continued to grow as it has: today, Happy Socks are sold in more than 70 countries and on every continent.

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The new flagship store truly embodies the definition of the brand: it offers an almost endless variety of models and designs, using a broad spectrum of colour combinations and original patterns. As the company says, there’s a pair of high-quality socks and underwear for every occasion, mindset and style.

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If Christmas has left you a little strapped for cash, there’s no need to cut out all luxuries. While maintaining high quality, Happy Socks pride themselves on their affordable pricing. You can browse through their collections at http://www.happysocks.com/ or, even better, pop into their new store.