Iconic Fashion Brand Kicks-off 2021 With a Perfect Blend of Nostalgia
This Spring 2021, GUESS?, Inc. is excited to announce the launch of GUESS Originals x PLEASURES Drew Barrymore capsule. The 36-piece PLEASURES capsule offers a selection of men’s and women’s styles printed with iconic ‘90s GUESS campaign imagery featuring Drew Barrymore. The collection will be sold at select GUESS stores and guess.eu from March.
PLEASURES, a Los Angeles based streetwear brand founded by Alex James and Vlad Elkin in 2015, is known for its punk, metal and grunge leanings. Since its launch, PLEASURES has been collaborating with other world-famous fashion brands.
“This is our third collaborative release with GUESS and our largest range to date.” said PLEASURES founders, Alex James and Vlad Elkin. “With each collection, we keep pushing the boundaries while maintaining the
heritage of GUESS. Drew is an American Icon.”
The GUESS Originals x PLEASURES capsule is built around timeless Drew Barrymore GUESS campaign imagery from 1993 by Wayne Maser, featuring unreleased photographs. The 1993 campaign was shot just as Drew
was transitioning from a child star into her own as an adult. Around the time of the campaign, her whole look and personality transformed from innocent and youthful to extremely edgy and grown.
“The idea for the Drew Barrymore capsule started 3 years ago on another project with PLEASURES,” said Director of Brand Partnerships at GUESS, Nicolai Marciano. “There has been such an overwhelming number of
people who mention her ‘93 campaign when they discuss GUESS’s most memorable work. In comparison to other legacy models we have worked with in the past, the time period of Drew’s career felt like the perfect
unexpected moment of nostalgia to introduce to a new generation of GUESS fans.”
The collection features iconic polka dot and denim print from the ‘90s archive. Re-introducing the denim jacket set and sweatsuit, GUESS wanted to juxtapose modern silhouettes with vintage Drew Barrymore images. The 36-style capsule features an assortment of styles for men and women in red, white and black colors.
The men’s offering includes a denim top and pant set, hoodies, crewneck and joggers set, button-down and t-shirts ranging from £35 – £115. The women’s offering includes a selection of baby tees, rib tank tops, an
oversized tee, and hoodie along with a jacket and pant denim set which is made with a heavy enzyme wash, creating a vintage feel in the denim. The women’s collection ranges from £25 – £115. To round out the collection accessories in the form of hats, totes, socks and sunglasses range from £10 – £64.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc.
designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear,
footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better
department and speciality stores around the world.
As of October 31, 2020, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 536 additional retail stores worldwide. As of October 31, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.
Pleasures is a Los Angeles based streetwear brand founded by Alex James in 2015, and is known for its punk, metal and grunge leanings, as well as its designs that court controversy. Since launch, the brand has been collaborating with other world-famous fashion brands like ROKIT, adidas, JSP, Akila etc. for some exceptional collections. Celebrities such as The Weekend, Kylie Jenner, G-Dragon and Wiz Khalifa were photographed in wearing pieces from the brand.