GRUHME: The Fragrance Brand For Him

We at Mens Fashion Magazine know that pulling off that effortlessly sleek look is not as easy as you make it seem. Shaving, moisturising, perfecting the hair and selecting the perfect outfit combination have become essential stages in our morning routine.

But what’s the point in investing all that time and money if you don’t smell good. It’s a well-known fact that our scent is one of the first things that people judge us on, whether they are dates, colleagues, or even potential employers.

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What does a successful man smell like? Gruhme think that they have the answer. Officially launched in December 2013, the male fragrance brand are dedicated to creating scents that have a refined presence, yet are classically simple.

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Gruhme was the brainchild of Rob Hallmark, a corporate lawyer who ditched his highflying job to pursue his innermost passion. Rob was determined to find a solution to his inability in finding male brands that he identified with. Inspired to establish his own brand, Gruhme was born.

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The original Gruhme fragrance is subtle, fresh, and unmistakably distinct. The scent is best described as a sensual aromatic woody accord with top notes of juniper berry, organic black peppercorn, bergamot, lemon and lavender. Other notes include patchouli, cedar, cumin, celery seed and petitgrain. You can get your hands on one of these for £35. With Christmas fast approaching, the Gruhme Fragrance gift pack, priced at £45, makes the perfect, elegant present.

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If one fragrance wasn’t enough, the company are also offering the Gruhme No.14 fragrance, costing £45, perfect for those occasions when you want to make a statement. The product contains the same blend of fine ingredients as in the original fragrance, but with a stronger 14% concentration as opposed to the 10% in the original. This extra strength gives a vibrant burst of scent, and ticks the longevity box, making it a perfect evening option.

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Finally, the Gruhme Shave Kit is the new style essential. The kit contains 100ml of Gruhme No.14 fragrance and a British-made, state of the art, Bolin Webb R1 Razor, complete a military grade Peli™ case. Priced at £189.99, the Shave Kit has been created for the successful man who is prepared to invest in his grooming regime in order to achieve the results he wants.

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The products are now available through selected UK retailers and on If there’s one thing to take away from this article, remember this: it’s worth investing in your Gruhming regime.