GoodPeople Launch SS15 Campaign

For their SS15 campaign, The GoodPeople have, like Robert Frost, gone in search of the road less travelled. The small, private island of Mustique, the favoured hideaway spot of stars like Mick Jagger and David Bowie, has provided the inspiration for the campaign, which channels the free, rebellious vibes of adventure, mystery and excitement.

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For their Spring/Summer collection, The GoodPeople have sought inspiration from the tropical island and incorporated the tropical greens, azure blues, sandy beiges and brilliant whites into their colour palette.

The whole collection has the feeling of belonging on holiday, with washes and denim fades looking as though they’ve spent all day out in the sun, and the classic GoodPeople blazer is reimagined in summery shades with coordinating lines of trousers.

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Throughout the collection, high quality luxury fabrics are used, and vary from lightweight cotton blends for days in the sun to merino knits, linen and cashmere blends for evening dressing.  Polo shirts are crafted from mercerised cotton to give them a super-comfortable feel and event he Oxford shirts have been designed with a relaxed feel in materials that are great for rolling up.

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Large mother of pearl buttons, stand up collars and halfway button downs are all details on these Oxford shirts that define them and make them standout from the rest on the market. Premium details like these give the collection its sophistication and luxury feel – these clothes look great on holiday but are also perfect for wearing all year round.

The special edition blazer stands out in the collection as a must-have piece, featuring an edgy studded lapel and is crafted from the same high quality materials, so this is going to be a staple piece in any wardrobe for any time of the year.

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The playful and vibrant prints that run through the collection are also unique. Watermelons, whales, maps and palm trees create a sense of fun to balance the luxury materials, and make the collection even more perfect for wearing to the beach.

Forget the khaki safari shorts and Hawaiian shirts for this year’s break, there is now no excuse not to look great when things get hot under the collar.