Garbstore collaborate with The Naval Watch Company for SS24

The Naval Watch Company, formerly based in Switzerland and now operating in Japan, teams up with British brand Garbstore.

As part of the Garbstore SS24 Life Master collection, the brands have collaborated to create the Life Master Model, inspired by the classic 1960s dress watches produced in the Yurakucho district of Chiyoda, Tokyo.


The Yurakucho district is globally renowned for its watch craftsmanship, which has long inspired Ian Paley, the designer of Garbstore. During his annual trips to Tokyo Japan, Ian visits the collectors flea market searching for vintage timepieces.

The Life Master Model is a dual-character dial, daytime automatic watch with Seiko Caliber movements, water resistance up to 50 metres with a calfskin strap, and stainless steel case. RRP £295.

  • Available in two colourways: Nearly Midnight and Almost White.
  • Case size: 38mm x 49.3mm Bracelet / Strap width: 18mm
  • Shop online at couvertureandthegarbstore.com Available from 22nd April 2024


The Naval Watch Company
Originally based in Switzerland, Naval Watch Co. now operates out of Japan, designing military-inspired watches. The label helped pioneer luminous painted dials in the early 20th century, a crucial tool to help soldiers tell the time at night during both world wars.

Couverture & The Garbstore
Couverture & The Garbstore is a creative concept store by Emily Dyson and Ian Paley conceived in 2008. Housed in a three-storey converted period townhouse as well as operating online, this Notting Hill style haven transports you through an eclectic edit of womenswear, menswear, accessories and homewares. Focusing on championing emerging and independent labels with a story to tell, our carefully curated collections perfectly embody the ‘shop independent’ philosophy that Couverture & The Garbstore stand by.


Run as two separate stores within the same building, Couverture is dedicated to womenswear, accessories, jewellery, homewares and beauty. Couverture additionally houses the No Chemicals range, the signature fragrance line that includes a candle, incense and matches.

Downstairs is home to Garbstore; firmly established as one of London’s best menswear shopping destinations. Deliberately eschewing the mainstream in favour of something innovative and unique, Garbstore seeks to champion niche, independent labels, providing a showcase for emerging talent, limited edition products and collaborations. In addition to representing the very best of cult brands from the UK and globally, Garbstore also is home to its eponymous menswear label, created and designed by Ian Paley.