From LapTimes to Lapels: Tom Lüthi Styles with Hockerty!

Zurich, June 18, 2024 – Hockerty, the Swiss leader in custom-tailored menswear, is thrilled to announce its partnership with motorsport icon Tom Lüthi. Known for his precision and speed on the race tracks, Lüthi is now shifting gears into fashion as the new face of Hockerty.

A New Ambassador for Tailored Elegance

Motorsport legend Tom Lüthi now exemplifies Hockerty’s commitment to elegance and craftsmanship. Fashion and motorsport share a common passion for precision and design. This partnership cultivates a vibrant, modern style, seamlessly blending traditional craftsmanship with contemporary fashion.

“Tom is a recognised champion in Switzerland. What we like about him is that he spent 17 years competing at the highest level. A persevering guy, an example on and off the track” comments Salva Jovells, Marketing Director at Hockerty.