While sports continue to dominate catwalk trends from every designer imaginable, you can’t really get the real feel of sportswear unless you go to a brand that lives and breathes the sport. When it comes to rugby, there is nowhere that this is better represented than with Eden Park.
Founded in 1987 by five international rugby players, Eden Park now has over 450 outlets worldwide in destinations ranging from Paris from Egypt. That strong rugby background continues to today, as they are formalwear suppliers to the to the English, Irish, Italian and French rugby teams.
For autumn 2014, the label is firmly focused on luxury outerwear – highlights of the rugged new collection for the season include quilted down puffa jackets and shearing collar coats. Quilting, which was all over the catwalks earlier this year, is seen on a super stylish burgundy and navy bomber jacket. Puffa jackets and slim line gilets are filled with Goose Down, making them perfect for those frosty winter days and nights.
Aside from outerwear, there are enough other impressive pieces in the collection. Preppy themes and upmarket sportswear is the vibes of pieces including button down shirts, rugby jerseys and branded bags and accessories. While rugby is a big influence, it is only subtly felt in the collection – with a dash of green and olive, the detailing on shirts and the lived in feel of the trousers, whether they be jeans or chinos. Prices start with the plain, lightweight rugby shirts at £85.00.
Highly wearable, with neat details and a focus on making everyday items that look and feel good, and that are not over fussy or focused on trends, there is plenty in this new range that we at MFM would wear. Available now at www.uk-eden-park.com.