Definitive Guide To Buying A Watch

Choosing a luxury watch is one of the most interesting and rewarding challenges out there. Once you’ve decided that you want to treat yourself to a beautiful new watch, it’s time to start doing your research.

There are lots of considerations to make; from brand, material, functionality, quartz or automatic, and so much more. Don’t panic, though! Laings of Glasgow have over 175 years of experience with luxury jewellery & watches, are here to help guide you through the whole process.


Everyone has their favourite brands, and the watch world is no different. There are a huge variety of luxury watch brands – each with their own history, aesthetic and culture.

If you’re completely new to the world of luxury watches, it might be helpful to check out the celebrity ambassadors for each different brand. If you find the timeless sporting glamour of Roger Federer appealing, then Rolex might be the brand for you.

However, if you’re more into the cutting edge chic of young supermodel Cara Delevingne, then you might enjoy TAG Heuer’s effortlessly cool timepieces.

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If none of those famous faces take your fancy, then we’d recommend taking some time to familiarise yourself with the history of these prestigious Swiss brands. Most of them have been crafting intricate timepieces for well over a century, and their stories are fascinating.


You wouldn’t wear a dinner suit to the gym and you wouldn’t wear your pyjamas on a date (we hope..!).

It’s important that your attire suits your lifestyle, and this definitely applies to a luxury watch. You want a watch that suits you and your life, so before you make that all-important decision, think about your job and your hobbies, and how a watch could complement these.

If you find yourself running laps on the track then you might fancy a watch that can handle your pace, like this Zenith Men’s El Primero Sport Watch.

For the gentleman who can often be found at a classy cocktail party or a formal dinner soiree, a watch like this Jaeger Le Coultre Grande Reverso Ultra Thin Duoface Watch might be better suited to your interests. No matter how you choose to spend your time, the perfect watch for you is out there.


As with any purchase, it’s important to think about your budget before you take that big step. Luxury watches vary drastically in price, from a couple of hundred pounds for a basic model to hundreds of thousands for the most expensive Patek Phillipe pieces.

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If it’s your first luxury watch, then we’d recommend a nice mid-range watch. Choose a classic style that you aren’t likely to get tired of easily and that won’t completely break the bank. Here at Laings we offer 0% finance for up to 3 years on a huge range of beautiful watches. Once you’ve thought about how much you can comfortably spend, then it’s time to start shopping!


Trends come and go, but we still just can’t get enough of the latest fashions. When you buy a luxury watch, you obviously want it to last you a little longer than this season’s latest look, but it’s still nice to own something that’s bang on trend.

Get the best of both worlds by choosing a watch that has touches of modernity, while still maintaining a timeless elegance. No-one balances this mix better than Longines, and here at Laings we love the hints of ultra-trendy rose gold in this Longines Ladies Primaluna Two-Tone Watch.


We hope you enjoyed our definitive guide to buying a luxury watch.