David Beckham seems to be attempting to conquer the world of underwear, one range at a time. With three sons of this own the next obvious step was to add a child’s range to his bodywear line for H&M. It’s been 2 years since the debut of his original line so the addition seems to be perfect timing.
The collection, appropriately called ‘Mini-Me’ is the extension line to his range of loungewear offering which includes vest, long johns and briefs just like daddy Beckham.
The range will launch this month on the 30th in selected H&M stores, and will offer up two price brackets to reflect the age ranges. The most expensive pieces are the long johns and jogging bottoms from the Mini-Me line at £14.99. The age ranges are divided into 1.5 years to 8 & 9 years to 14 years.
The range is a really sweet addition to the range, but we are surprised he didn’t enlist the modeling talents of his three boys. That would have been a really nice shoot, especially if they were modeling with their dad for the pajama range.
Let’s see how successful it becomes, watch this space.