Daniel RidingCristiano Ronaldo has stepped into the world of fashion with a bang last week when he launched his own underwear line to rival David Beckham’s. He unveiled his new underwear range, CR7, by pulling the covers off a 19m-tall image of himself posing in the briefs. Standing proudly at 1.86m, the world’s highest paid footballer barely grazed the portrait’s upper thigh.
The CR7 range has an affordable price point of £10-£25 per pair and Ronaldo has worked closely with New York designer Richard Chai and Danish textile firm JBS to create a selection of stripy socks to complete the collection. Ronaldo follows in the footsteps of retired competitor David Beckham who unveiled his second autumn range for Swedish retailer H&M this summer. However, Ronaldo’s line seems to be a bit more luxurious down to the fabric used, the higher price point and the fact that he is launching them independently whereas Beckham launched his range through well known high street brand H&M.
Now success of this product is obviously going to be down to the quality of the initial product but we can’t help but think that the public profile of these footballers will help bolster sales. Only time (and sales) will tell id Cristiano can give golden balls a run for his money. If you fancy getting your hands on Ronaldo’s pants then you can shop the range by visiting the official website HERE.