THE PREMIUM BRITISH LIFESTYLE BRAND CELEBRATES ITS ONGOING PARTNERSHIP WITH THE WORLD-FAMOUS ROWING EVENT
Premium British lifestyle brand Crew Clothing is delighted to announce the launch of its latest exclusive collaboration with Henley Royal Regatta. Now in its sixth year, the partnership continues to celebrate the shared heritage, craftsmanship and timeless British style synonymous with both brands.
The SS26 capsule collection will launch on 18th March 2026, giving customers ample time to shop the range ahead of the highlight of the summer rowing and social calendar. This year, Henley Royal Regatta will take place from Tuesday, 30 June to Sunday, 5 July 2026, drawing visitors from across the UK and beyond to Henley-on-Thames. Designed to take customers from clubhouse to riverbank, not to mention through a full calendar of summer occasions, the collection includes both elegant occasionwear and relaxed, varsity-inspired casual styles.
This season’s womenswear selection features a series of refined, event-ready dresses. Elegant silhouettes and a considered nautical colour palette nod to Henley’s riverside heritage while remaining unmistakably “Crew”. Standout styles include a flutter sleeve geo-print dress, a bold striped design, a navy broderie dress and a painterly floral option. Each piece is ideal for race-day dressing, summer weddings and seasonal celebrations.
Menswear centres around sharp tailoring and modern classics. The striped blazer returns as a hero piece for the season, alongside the timeless navy blazer, with both designed to deliver effortless polish for the Regatta and beyond. The menswear and womenswear occasion wear ranges are complemented by a casual capsule of preppy, varsity-inspired staples, including updated sweatshirts and hoodies embroidered with both the historic Henley crest and Crew’s iconic crossed oars logo.
Founded in the back of a windsurfing shop in Salcombe in 1993, Crew Clothing has built a loyal following through its connection to the coast, its commitment to championing British sport and its focus on clothing designed for life’s best moments. The long-standing collaboration with Henley Royal Regatta reflects the brand’s continued investment in prestigious British sporting events and its established presence on the summer social calendar.
Jon Baker, Sponsorship Manager at Crew Clothing commented, “We’re incredibly proud to be returning to Henley Royal Regatta for another year. The longevity of this partnership is something we truly value, and it’s built on a shared appreciation of heritage, tradition and British sport. Each season, we look to refine and evolve the collection while staying true to the elegance that defines the event. From sharply tailored blazers to beautifully crafted dresses and relaxed varsity-inspired pieces, this year’s collection captures the spirit of Henley both on and off the riverbank.”
Richard Phelps, Chair of the Committee at Henley Royal Regatta added, “Our partnership with Crew Clothing has become an established and valued part of the Regatta story. Now in its sixth year, the annual clothing collection is something we look forward to unveiling each spring. Henley is as much about atmosphere and occasion as it is about high-performance sport, and Crew Clothing understands that balance instinctively. The 2026 collection once again captures that distinctive blend – offering elegant occasionwear alongside relaxed, varsity-inspired styles that feel perfectly at home during the Regatta and long after the racing has finished.”
The collection will be available online at crewclothing.co.uk and in selected stores from 18th March 2026, with Crew once again retailing on site during Henley Royal Regatta within the Boat Tent Shop and the Stewards’ Enclosure Shop. You can also see more Crew Clothing features here.