British menswear brand Percival have worked together with the iconic American sportswear apparel brand Champion to deliver an exclusive capsule collection that perfectly combines the philosophies of both brands. The selection is understated and contemporary, using muted tones across the collection that are brought to life by the embroidered design around the Champion logo.
The collection marries perfectly together what make both brands such icons in their respective categories. Champion, widely regarded as the inventors of the hoodie, boast over a 100 year history of delivering stylish and practical sportswear pieces, and this is reflected in their collaboration with Percival. The pastel, subtle pink hoodie harks back to the traditions of the Champion brand, yet has the personal aesthetics and subversive touch of Percival through the embroidered dandelions surrounding the logo. This theme of embroidery runs across the collection, with Koi carp depicted on the long sleeve black T-shirt, and octopi on the short sleeve white tee.
The Champion collaboration will also be introduced by Throwing Fits, one of the most popular men’s fashion podcasts. Since its inception in 2020, the podcast has amassed millions of downloads and the hosts, James Harris and Lawrence Schlossman, have demonstrated the ability to keep their fingers on the pulse of the fashion industry whilst also providing fun and entertainment for their listeners, much like the philosophy of the Percival Brand.
Chris Gove, Founder of Percival, comments: “To work with a brand as iconic in its field as Champion was an opportunity we couldn’t turn down. I’m really pleased with the aesthetics of the collection and I believe we have married perfectly together the sportswear elements of the Champion brand with Percival’s understated menswear style”.
The collection will be available online and inshore at Percival and will be available from the 25th September.
NOTES TO THE EDITOR
Percival has had an undoubted impact on men’s fashion since the brand started in 2009. Specialising in small collections, and with a penchant for collaboration, the menswear staple have worked with the likes of the Off Menu Podcast, Champion and Classic Football Shirts. Furthermore, their clothing can be seen sported by celebrities ranging from David Beckham and The Rock, to Marvel favourites Ryan Reynolds and Chris Evans.
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