[Thursday 22nd September] In celebration of Negroni Week (3rd to 9th October), iconic drinks brand CAMPARI have today teamed up with menswear brand Percival to collaborate on an exclusive capsule collection. The CAMPARI x Percival collaboration mixes the hottest trends in the canon of menswear and athleisure to create a selection of high quality, stylish looks. Percival have drawn inspiration from Italian apres sport, through the eye of contemporary menswear in order to represent the heritage and iconography of the CAMPARI brand.
The collection embraces a plethora of seasonal and neutral tones across tees, shirts, vests, work shirts and more, with much of the range boasting the instantly recognisable CAMPARI logo. The jacquard knit is also an integral part of Percival’s DNA, and to combine this with CAMPARI’s rich, aesthetically cultural history makes perfect sense.
Known for its distinctive British style Percival pairs a bold yet understated flair with the finest internationally-sourced fabrics and materials. The CAMPARI capsule collection embodies Percival’s mission of subverting classic designs, as the company has drawn inspiration from Surrealist paintings and the Art Deco movement in their designs.
Chris Gove, Founder of Percival, comments:“We at Percival have been long-time fans of CAMPARI and the Negroni. So, when the opportunity arose to partner with this iconic Italian brand, we jumped at the opportunity. CAMPARI is at the heart of every Negroni, and we at Percival like to think we’re at the heart of British menswear. We are so excited to share with you the fruits of this collaboration.”
NOTES TO THE EDITOR
Percival has had an undoubted impact on men’s fashion since the brand started in 2009. Specialising in small collections, and with a penchant for collaboration, the menswear staple have worked with the likes of the Off Menu Podcast, Champion and Classic Football Shirts. Furthermore, their clothing can be seen sported by celebrities ranging from David Beckham and The Rock, to Marvel favourites Ryan Reynolds and Chris Evans.
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