Brand Watch: Alfie Douglas

“Life is busy; products are made for that life. You work. You play. You travel. Alfie Douglas products work with you, are dependable and mould to suit you.”

Get to know Alfie Douglas, the brand that combines traditional British craftsmanship with innovative design and has a keen understanding of the lives its customers lead.

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The self-proclaimed contemporary and minimalist aesthetic makes for understated elegance across a variety of products tailored to suit “life’s spectrum”. Bags, pouches and various accessories are made from sustainable raw materials and finished off by hand, using age-old ‘saddle’ stitching techniques. An emphasis is placed on quality of materials, with leather carefully selected and, in many cases, manufactured to particular specifications. This video offers a closer look at this artisanal approach:

This unique touch of individuality is not only inherent to the pieces but also in the ethos of the brand, which claims that products are as “individual as the makers and the people that use them”.

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At MFM we are great supporters of all that Alfie Douglas stands for: tradition and high-quality craft alongside unique contemporary designs that allow for personal style to shine through as part of any ensemble. Head over to the Alfie Douglas to check out the range of great products.