Boux Avenue is delighted to unveil “Amore Forever”, a striking new lingerie collection launching in time for Valentine’s Day 2025. Available in all 27 stores and online at Bouxavenue.com from Monday 20th January 2025, this striking collection offers a fresh take on love, passion, and drama, giving the wearer the perfect way to embrace their own love story.In sizes 6 to 18, with selected bras available up to a G-cup for an impeccable fit, this captivating lingerie collection is priced from £16.00 to £58.00.
Image above – Model on left wears the Romanza Balconette in Dark Red £42.00 (Available up to G Cup) with the Romanza Thong in Dark Red £18.00 (Sizes in 6-18) and the Romanza Suspender in Dark Red £28.00 (Sizes 6-18), styled with Plain Top Hold Ups in 04 Deep £10.00 (Sizes S-L).The model in the centre wears Floretta Lace Pad Balconette Bra in Black (Available up to G Cup), with the Floretta Waspie in Black (Sizes 6-18) and the Floretta Thong in Black £16.00 (Sizes 6-18). The model on the right wears the Catalina Balconette in Black £38.00 (Available up to G Cup), with the Catalina Suspender in Black £28.00 (Sizes 6-18) and Catalina Thong in Black £16.00 (Sizes 6-18).
“Amore Forever” is a celebration of bold femininity and unapologetic glamour. Consisting of Boux Avenue’s craftsmanship throughout, with delicate eyelash lace, mesh, intricate floral embroideries and luxurious velvet, the lingerie sets radiate a sophisticated allure. With a timeless colour palette of classic black, romantic deep red and a touch of delicate pink, the designs exude sensuality and confidence, embodying the essence of a strong, beautiful woman in the throes of grand passion as portrayed in the campaign.
“The inspiration of the collection came after an enchanting trip to Rome. Walking through its ancient streets, surrounded by classic art and architecture, I was reminded of the enduring beauty and passion that defines love in all its forms. Taking this inspiration we were able to create a collection that allows the wearer to command attention, own their narrative, and step into their power, because the wearer deserves to feel like the main character, this Valentine’s Day. ” Zoe Price-Smith, Chief Design and Product Officer at Boux Avenue.
Lingerie Your Heart Desires
Don’t wear your heart on your sleeve this Valentine’s… we say wear it all over your lingerie.
The Amore Lingerie Set (image below) includes a beautiful balconette bra (available up to a G Cup). Designed in a classic monochrome colour palette on a sheer black mesh, it offers an elegant touch, while the graceful large heart embroidery creates a feminine scallop edge for some playful sophistication. Complete the look with the matching briefs, and for that extra allure, add the matching leg harness, that will really take your partner’s breath away.
Image above – Amore Embroidered Balconette in Black & White £45.00 (Available up to a G Cup), with the Amore Embroidered Tanga Thong in Black & White £18.00 (Available in sizes 6-18) and the Amore Embroidered Leg Harness in Black & White £30.00 (Available in sizes 6-18).
High Passions, Higher Drama
The Passion Lingerie Set(image below) is available in two colourways, the timeless black, and the passionate red (an online exclusive). The Passion Longline Bra is perfect for a Valentine’s date, as it plays perfectly into the underwear as outerwear trend. The longline bra consists of luxurious satin cups, decorated with Boux’s craftsmanship of mesmerising floral lace, providing that touch of romance. Complete the look with the matching high waist briefs or thong, blending elegance and grace to this lingerie set.
Image below – Model on left wears Passion Longline Bra in Black £42.00 (available up to G Cup) with the Passion High Waist Thong in Black £18.00 (Sizes 6-18). Model on right wearsPassion Longline Bra in Black £42.00 (available up to G Cup) with the Passion High Waist Thong in Black £18.00 (Sizes 6-18)
Some Red Roses For Your Lingerie
Bold and captivating, feel like an Italian goddess in the Rosetta Balconette Set (image below) adorned with a floral red rose velvet-embossed design on sheer mesh in richly romantic red, giving a new luxurious look and feel to your lingerie.
This set includes a beautiful balconette bra (available up to a G Cup), detailed with luxurious satin underwire and side paneling, whilst the cups are decorated in the intricate velvet rose embroidery design. Complete the look with the matching briefs, and for a real showstopper, add the matching waspie leg harness with structured boning detail and scalloped edges, creating a captivating look, which will ensure you are the main priority of the night.
Image above – Rosetta Balconette Bra in Dark Red £45.00 (available up to G Cup), with the Rosetta Tanga Thong in Dark Red £16.00 (Sizes 6-18), and the Rosetta Waspie Leg Harness in Dark Red £32.00 (Sizes 6-18).
The Allure Of Black Lingerie
Every lingerie drawer deserves a luxurious, elegant, and timeless black lingerie set. The Catalina (image below) Balconette Bra boasts of delicate eyelash lace fabrication with caging details, providing an unmatched fit, allowing the wearer to radiate a sexy allure to set pulses racing this Valentine’s Day.
Complete the look with the matching briefs or thong designed with a ‘v’ shape at the front creating the illusion of elongated legs and finished with the intricate lace suspender belt and stockings.
Image above – Catalina Balconette in Black £38.00 (Available up to G Cup), with the Catalina Suspender in Black £28.00 (Sizes 6-18) and Catalina thong in Black £16.00 (Sizes 6-18).
For The Romantics
Valentine’s is the season of romance, and nothing radiates it more than the Romanza lingerie set (image below).
The Romanza Balconette Bra offers a stunning mesh and delicate floral embroidery design, with satin piping. The bra consists of an inner sling, providing extra support, creating a great shape and lift for the wearer’s bust. The intricate detail on the bra is also matched on the knickers and suspender belt, bringing a sensual femininity to this lingerie set.
Image above – Romanza Balconette in Dark Red £42.00 (Available up to G Cup) with the Romanza Thong in Dark Red £18.00 (Sizes in 6-18) and the Romanza Suspender in Dark Red £28.00 (Sizes 6-18), styled with Plain Top Hold Ups in 04 Deep £10.00 (Sizes S-L).
An Update On The Viral Lingerie Set
Boux Avenue’s viral lingerie set Eladie (image on right) is now available in a new, classic monochrome colourway.
This three-piece set showcases true craftsmanship with stunning white 3D floral embroidery reminiscent of daisies, on a sheer black mesh fabrication. It’s easy to see why this beautiful lingerie design has gone viral in previous colourways.
Complete the look with the matching briefs or thong, and matching suspender belt for a bold and luxurious lingerie set.
Image above – Eladie Balconette Bra in Black & White £45.00 (Available up to G Cup), with the Eladie Thong in Black & White £18.00 (Sizes 6-18) and the Eladie Suspender Belt in Black & White £30.00 (Sizes 6-18). Complete the look with the Plain Top Hold Ups – Black £10.00 (Sizes S-L).
Radiate Main Character Energy
Go bold this Valentine’s Day and show off those enchanting curves of yours, with the Floretta Lingerie Set (image below).
The Floretta Balconette Bra is a padded style with decorative eyelash floral lace details, whilst the satin boning adds a touch of luxury to the set. This three piece lingerie set sees the return of a classic lingerie piece, the waspie.
The waspie is worn on the wearer’s waist, detailed with satin boning, delicate sheer floral eyelash lace, with a hook and eye fastening at the front. This vintage inspired lingerie piece helps to accentuate the wearer’s waist, leaving them feeling empowered and confident. Complete the set with the matching knickers that sit high up on the leg, creating the illusion of longer legs.
Image above – Floretta Lace Pad Blaconette Bra in Black £40.00 (Available up to G Cup), with the Floretta Waspie in Black £28.00 (Sizes 6-18) and the Floretta Thong in Black £16.00 (Sizes 6-18).
Look Fierce and Dominate This Valentine’s Day
The Lucia Lingerie Set (image below) is one of the fiercest designs in the collection.
A true boudoir lingerie set, the Lucia Balconette Bra offers strapping and cut out details in a rich wine shade. The full sheer set also includes matching knickers and a leg harness all on a mesh fabrication with a romantic heart embroidery detailing for a truly seductive look this Valentine’s Day.
Image above – Lucia Balconette in Wine £45.00 (Available up to a G Cup), with the Lucia G-String in Wine £18.00 (Sizes 6-18) and the Lucia Leg Harness in Wine £30.00 (Sizes 6-18)