Eyewear giant Bailey Nelson has launched its fourth store launch in London. The brand’s latest store has opened on 55 Brushfield Street at Old Spitafields Market, Shoreditch.
Already successfully trading in London’s Covent Garden, Kings Road and Putney, Bailey Nelson has now reached out to East London. According to the brand, there is “no doubt that the city professionals are going to love the brand and choice available at their new home.”
Ben Moffitt, Founder of Bailey Nelson London, has stated that “we could not be happier to be expanding our presence in London. We love working with people who care about style – and for us, Londoners epitomise style.”
The brand wants their customers to enjoy their in-store shopping experiences. For this reason, they have employed stylists to offer fashion advice and assistance.
Furthermore, Bailey Nelson have ensured that the interior of the store represents their core values: the white-washed walls and high quality oak flooring embody an understated charm that we see in their glasses.
Bailey Nelson was founded in 2012 to provide prescription glasses, sunglasses and non-prescription polarized sunglasses at a fair price to the style savvy. The company prides itself on the fact that it deals directly with the source of its raw materials and manufacturers, enabling it to produce high quality acetate frames and lenses at decent prices.
The company is renowned for its stylish design and uncompromising quality. With an already thriving fan base, Bailey Nelson London has already been worn by the likes of David Gandy, Nick Grimshaw, Fearne Cotton, Pixie Lott and Tinie Tempah.
All frames are priced at £98, and are available at Baily Nelson’s stores and online. Bailey Nelson London’s new store in Shoreditch has redefined what it means to take a trip to the opticians.