Back to Black – The Classic Lingerie Style Men Can’t Stop Buying this Valentine’s

Ever wondered what colour and style of lingerie your male partner actually finds the sexiest? Well lingerie experts Boux Avenue has done the hard work for you, looking over the data of their male customer to predict what your partner will be buying you this Valentine’s Day.

Where in the UK are men happiest shopping for lingerie? The top 5 cities with the most male customers at Boux Avenue are Glasgow, Manchester, Leeds, Birmingham and Liverpool. It looks like the lucky ladies in the North are more likely to be treated to a sexy lingerie set or nightwear from their partner. Yes, there really is a north/south divide!

So what exactly is he going to be buying you this Valentine’s Day? A 3-piece lingerie set is favoured over a bodysuit by male shoppers, with 65% buying a suspender set.

Now we know you are more likely to be receiving either a classic 2 piece or a striking 3 piece lingerie set, so let’s delve into the details. When it comes to bra styles it’s an even 50/50 split between a balconette and a plunge style. However when it comes to knicker styles the male consumer buys more sexy little thongs, than full coverage briefs – 69% to be exact.

It’s the season of love afterall, so you may be expecting a romantic red, or feminine pink lingerie set from your partner. Think again! A staggering 44% of Boux Male customers actually buy into the classic and timeless black shade. The great news is with this choice you can wear it endlessly, not just for Valentine’s. The second favourite colour is actually white (maybe he has a proposal on the way),with red coming in a very close third. Boux Avenue - Yonina Balconette Set
Boux Avenue – Yonina Balconette Set

When it comes to sexy nightwear styles, indulge in luxurious chemises, liquid satin cami sets and floaty babydolls. Wondering which of these is the favourite style with the male market? With an impressive 45% it seems the classic chemise is seen as the sexiest nightwear style.

There you have it!! This Valentine’s day expect to receive either a black matching lingerie set or a black chemise from your partner. Let’s face it, he can never go wrong with buying a classic, timeless little black number. No wonder why Boux Avenue sells a black lingerie piece every 2 minutes. 




You can discover Boux Avenue’s latest Valentine’s collection in all of their 27 stores or online at bouxavenue.com. Meanwhile, take a look at our pick of favourite black pieces for you to explore online.